Lorna Walker

"I've been building websites in WordPress for myself and for clients for many years now as well as training people on how to get started and get the best from WordPress. I love how WordPress enables anyone to build a great looking website with a huge range of functionality, regardless of what previous experience they have with building sites. You can start from scratch and have a good looking website up and running by the end of the day, as this course demonstrates."

What is a favicon and how can you add one to your website?

A favicon is a small 16x16px icon that appears in the browser tab, making it easier for a visitor to find your site if they have multiple tabs open. In the example below you can see the Awesome Tech Training favicon along with those for the BBC Sounds website, Facebook and the Guardian newspaper. If you build your site in WordPress and do not …

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Setting up a new Google Analytics 4 account with a Universal Analytics property within it

Google has launched a new version – Google Analytics 4. If you’re setting up a new Google Analytics account or property it will now default to Google Analytics 4 but it is possible to set up a Universal Analytics property in a Google Analytics 4 account. This video shows you how, starting with the process of setting up a new Google Analytics account. If …

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Which social network should I use to promote my business?

We’re often asked where businesses should focus their efforts when it comes to social media. It’s tempting to try and be everywhere and do everything but, particularly for small businesses and one person operations, that’s not practical and nor is it really the best marketing strategy. It’s better to focus on one or two networks and use them well than to ‘scattergun’ across numerous …

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Google core web vitals update – how Google is changing the way it ranks pages in May and what this means for your website

The way in which google ranks individual pages in its search will be changing in May. In this blog post we’ll outline what the main changes are and talk about what this might mean for your website. The algorithm that Google uses to rank pages changes and updates all the time so the fact that Google has announced this change in advance tells us …

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What is Google Search Console and how can it help you?

I’ve blogged before about the importance of having Google Analytics up and running on your website but Google Analytics is not the only free tool that Google offers to help you improve the performance of your website. Google Search Console is perhaps less known than Google Analytics but can be just as useful. In this blog post I’ll explain what Google Search Console is …

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Where to start with digital marketing – key questions to help you decide where to focus your marketing efforts

We work with a lot of small businesses who often have very limited marketing budgets and resources. Often the ‘marketing team’ consists of just one person (indeed, often the whole company consists of just one person!) and the budget for marketing is small to non-existent. If this sounds familiar and resources (both time and money) are limited then you need to focus your efforts …

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What are Google UTM tracking tags and when should you use them?

UTM tracking tags are little snippets of text that you can add to the end of a URL in order to help you track where the traffic to your website is coming from and see this information in Google Analytics. If you’re publishing links to your site in email newsletters, for example, then it’s useful to be able to separate out all the traffic …

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10 New Year’s Resolutions to keep your website generating new customers for your business in 2021

During 2020 many businesses found themselves either making the transition online for the first time or becoming much more reliant on their websites than had previously been the case. It looks like 2021 will be much the same, with the importance of the website to most organisations continuing to grow. With that in mind, here are 10 suggestions for actions you can take now …

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Optimising your images and adding alt text in WordPress

In this video we will show you how to optimise your images in WordPress, making it easier for Google to understand what your page is about as well as making your website more accessible to visually impaired people who may be using screen readers to navigate your site. We will look at the importance of:- The image file name The alt text The image …

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optimising your images and adding alt text in wordpress

Using Google Trends to research search terms and keywords used in your market

Google Trends is a free service that enables you to research how often particular search terms in which you’re interested are entered into Google’s search engine over a given period of time. You can use it to identify trends and changes in the use of particular keywords over time or to explore geographic differences in keyword use to gain a better understanding of the words …

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