Lorna Walker

"I've been building websites in WordPress for myself and for clients for many years now as well as training people on how to get started and get the best from WordPress. I love how WordPress enables anyone to build a great looking website with a huge range of functionality, regardless of what previous experience they have with building sites. You can start from scratch and have a good looking website up and running by the end of the day, as this course demonstrates."

Optimising your images and adding alt text in WordPress

In this video we will show you how to optimise your images in WordPress, making it easier for Google to understand what your page is about as well as making your website more accessible to visually impaired people who may be using screen readers to navigate your site. We will look at the importance of:- The image file name The alt text The image …

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optimising your images and adding alt text in wordpress

Using Google Trends to research search terms and keywords used in your market

Google Trends is a free service that enables you to research how often particular search terms in which you’re interested are entered into Google’s search engine over a given period of time. You can use it to identify trends and changes in the use of particular keywords over time or to explore geographic differences in keyword use to gain a better understanding of the words …

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