How to set up a new Google Analytics account in Google Analytics 4

By Lorna Walker / November 26, 2020 September 1, 2021

Last Updated on September 1, 2021

Setting up a Google Analytics account is very straightforward, as this video will show. Google launched a new iteration of its Analytics package in October 2020 known as Google Analytics 4 so the process of setting up a new account has changed slightly. This video takes you through it to the point of generating the tracking code that you need to install on your website. Once you’ve done that then the second part of this video will show you how to take that tracking code and install it on your website using the WordPress GA Google Analytics plugin.

About The Author

Lorna Walker

"I've been building websites in WordPress for myself and for clients for many years now as well as training people on how to get started and get the best from WordPress. I love how WordPress enables anyone to build a great looking website with a huge range of functionality, regardless of what previous experience they have with building sites. You can start from scratch and have a good looking website up and running by the end of the day, as this course demonstrates."