Blog

What is a favicon and how can you add one to your website?

A favicon is a small 16x16px icon that appears in the browser tab, making it easier for a visitor to find your site if they have multiple tabs open. In the example below you can see the Awesome Tech Training favicon along with those for the BBC Sounds website, Facebook and the Guardian newspaper. If you build your site in WordPress and do not …

What is a favicon and how can you add one to your website? Read More »

black iphone 4 on brown wooden table

Getting started with doing your own digital marketing – a checklist of things to consider

We work with a lot of small businesses who want to make sure that they’re getting the most out of their digital marketing but aren’t sure where to start. Marketing is a lot more complicated these days than it used to be (or at least it can feel that way sometimes…) and the array of different marketing channels, platforms and networks that are available …

Getting started with doing your own digital marketing – a checklist of things to consider Read More »

person reading book

Using Facebook to market your business – an overview of the different elements of Facebook for businesses and how to get the most from Facebook’s free options

Facebook is a really useful tool in your armoury for promoting your business, event or products.  There are a number of ways you can use Facebook and its different components – in this blog post we’ll focus on understanding what each of the different elements of Facebook are and how they can be used by businesses, with a particular emphasis on things that you …

Using Facebook to market your business – an overview of the different elements of Facebook for businesses and how to get the most from Facebook’s free options Read More »

blue and white logo guessing game

Which social network should I use to promote my business?

We’re often asked where businesses should focus their efforts when it comes to social media. It’s tempting to try and be everywhere and do everything but, particularly for small businesses and one person operations, that’s not practical and nor is it really the best marketing strategy. It’s better to focus on one or two networks and use them well than to ‘scattergun’ across numerous …

Which social network should I use to promote my business? Read More »

Google core web vitals update – how Google is changing the way it ranks pages in May and what this means for your website

The way in which google ranks individual pages in its search will be changing in May. In this blog post we’ll outline what the main changes are and talk about what this might mean for your website. The algorithm that Google uses to rank pages changes and updates all the time so the fact that Google has announced this change in advance tells us …

Google core web vitals update – how Google is changing the way it ranks pages in May and what this means for your website Read More »

person using macbook pro on white table

What is Google Search Console and how can it help you?

I’ve blogged before about the importance of having Google Analytics up and running on your website but Google Analytics is not the only free tool that Google offers to help you improve the performance of your website. Google Search Console is perhaps less known than Google Analytics but can be just as useful. In this blog post I’ll explain what Google Search Console is …

What is Google Search Console and how can it help you? Read More »

monitor screengrab

Where to start with digital marketing – key questions to help you decide where to focus your marketing efforts

We work with a lot of small businesses who often have very limited marketing budgets and resources. Often the ‘marketing team’ consists of just one person (indeed, often the whole company consists of just one person!) and the budget for marketing is small to non-existent. If this sounds familiar and resources (both time and money) are limited then you need to focus your efforts …

Where to start with digital marketing – key questions to help you decide where to focus your marketing efforts Read More »

person reading book

What are Google UTM tracking tags and when should you use them?

UTM tracking tags are little snippets of text that you can add to the end of a URL in order to help you track where the traffic to your website is coming from and see this information in Google Analytics. If you’re publishing links to your site in email newsletters, for example, then it’s useful to be able to separate out all the traffic …

What are Google UTM tracking tags and when should you use them? Read More »

blue and white logo guessing game

10 New Year’s Resolutions to keep your website generating new customers for your business in 2021

During 2020 many businesses found themselves either making the transition online for the first time or becoming much more reliant on their websites than had previously been the case. It looks like 2021 will be much the same, with the importance of the website to most organisations continuing to grow. With that in mind, here are 10 suggestions for actions you can take now …

10 New Year’s Resolutions to keep your website generating new customers for your business in 2021 Read More »

person holding sparkler
Scroll to Top