If you create a new property in Google Analytics you might find that you get a tracking code that starts with a “G-” prefix. This is for the new version of Google Analytics (GA4) and it’s incompatible with older tracking code and plugins within WordPress.
In this video we show how to set up a new GA property which uses a Universal Analytics tracking code – the codes that have a “UA-” prefix.
This video assumes you already have a Google Analytics account. If you’re starting completely from scratch setting up a new account then this video shows you how to generate a Universal Analytics code in a new Google Analytics account.