Setting up a Google Analytics account is very straightforward, as this video will show. Google launched a new iteration of its Analytics package in October 2020 known as Google Analytics 4 so the process of setting up a new account has changed slightly. This video takes you through it to the point of generating the tracking code that you need to install on your website. Once you’ve done that then the second part of this video will show you how to take that tracking code and install it on your website using the WordPress GA Google Analytics plugin.

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