Introduction to Instagram for small businesses


Are you a small business owner looking to harness the power of Instagram for your brand? Join us for this one hour webinar – An introduction to Instagram for small businesses – where we’ll demystify the world of Instagram marketing and show you how to leverage this platform to grow your business.

In this webinar, we will cover the fundamentals of Instagram for small businesses, from setting up your business account to crafting compelling content, growing your audience, and analysing your performance. Whether you’re new to Instagram or looking to take your existing efforts to the next level, this webinar will provide you with the knowledge and strategies you need to succeed.

Don’t know your reels from your stories? Sign up for this one hour webinar for everything you need to get started with Instagram.

  • Why Instagram?
    • The benefit for using Instagram as a small business
    • How Instagram can help your small business’s marketing efforts
  • Setting up your Instagram account
    • What makes a good Instagram business profile?
    • Key differences between using Instagram as a person versus as a business
  • How to build a following on Instagram
    • Building a loyal following through organic and paid methods
    • Using hashtags effectively to increase discoverability
    • Collaborations and partnerships to expand reach
  • Content creation strategies for Instagram
    • Crafting engaging posts that resonate with your target audience
    • The art of storytelling through images and captions
    • Leveraging Instagram’s various content formats: photos, videos, stories and reels
  • Instagram analytics
    • Understanding the data behind your posts and audience engagement
    • How to use Instagram Insights to refine your strategy
  • Q&A

Who should attend?

This webinar is suitable for anyone wants to learn more about how to understand more about how Instagram can be used within a small business.

What do I get once I’ve booked onto this webinar?

If you book onto the live version then we’ll send you a personalised link to the webinar enabling you to access it as it runs. The webinar will run for a full hour with additional time for questions at the end of the hour. Everyone who has registered onto the live webinar will also get access to the on demand version after the session, which includes a recording of the session including all the content and the Q&A as well as a downloadable copy of the slides. We update the recording each time we run the webinar so you’ll always have access to the most up to date version. If you’ve booked onto the on demand only version then you’ll automatically be enrolled to access the webinar via our learning platform.

Find out more

Our frequently asked questions page answers the questions about webinars that we are most commonly asked. If you don’t find the answer to your question there or would like to talk about whether the content of the webinar is right for you then get in touch for a chat.


Live webinar, On demand webinar

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Introduction to Instagram for small businesses
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