Google has launched a new version – Google Analytics 4. If you’re setting up a new Google Analytics account or property it will now default to Google Analytics 4 but it is possible to set up a Universal Analytics property in a Google Analytics 4 account. This video shows you how, starting with the process of setting up a new Google Analytics account. If you already have a Google Analytics account then we have another video that shows you how this process works when adding a new property to that account.

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