Basics of SEO for small businesses

Why attend?

Because every day you wait, you're losing customers to competitors

Here's what's happening right now:

• Your ideal customers are searching for your services on Google
• They're finding your competitors instead of you
• You're missing out on sales that should be yours
• You're potentially wasting money on SEO companies who promise the world but deliver little

After this webinar, you'll:

• Save thousands on expensive SEO agencies by handling the essentials yourself
• Stop second-guessing whether your website is working for you or against you
• Gain confidence to evaluate and manage any SEO help you do decide to invest in
• Start seeing results within weeks, not months
• Finally understand what all those SEO companies are actually talking about (and whether they're worth your money)

What we'll cover

Everything you need to get found on Google in just one hour

Decode Google's ranking system

• Understand how Google actually decides who ranks first – so you can stop guessing and start winning
• Discover what your customers are really searching for so you attract buyers, not browsers

Diagnose what's hurting your rankings

• How to check if your site is too slow or not mobile-friendly so you know what to fix first
• Spot technical issues using free tools so you can give your developer a clear action list
• See your site the way Google does so you understand what's holding you back and can prioritise improvements

Write content that gets found and gets clicked

•  Create pages Google understands and ranks so your expertise gets discovered
• Avoid "thin content" that wastes your time so every page you create actually works
• Optimise images and write irresistible titles so more searches turn into website visits

Get more clicks from the right people

• Control exactly how you appear in search results so customers choose you over competitors

Future-proof for AI search

• Optimise for voice search and AI answers so you stay visible as search evolves

How will the session work?

Designed for busy business owners who need results, not theory

Live interactive learning:

• 60 minutes of focused, practical training with live presenters
• Live Q&A where you can ask about your specific situation
• Zero fluff – just actionable strategies you can use immediately

Or learn at your own pace:

• Can't make it live? Get instant access to the on-demand version
• Watch whenever suits your schedule
• Recording updated after every live session with the latest strategies
• Pause, rewind and revisit whenever you need to

Everyone gets

• Lifetime access to the video of the session, updated every time the session is run live
• Downloadable copy of the slides
• Ask questions about your own challenges in the live Q&A or via email afterwards
• Opportunity to book a free half hour 'clinic' session with us to discuss your own situation
• Bonus videos and bitesized tutorials within our on demand learning platform

Who will benefit?

This webinar is perfect if you're...

A small business owner who:

• Feels invisible online while competitors dominate Google searches
• Has been quoted thousands for SEO work but isn't sure if it's worth it
• Wants to understand what's actually happening with your website's search performance
• Is tired of being dependent on expensive marketing agencies
• Needs practical solutions you can implement yourself
• Has been frustrated by technical SEO advice that goes over your head
• Has felt confused or overwhelmed by SEO "experts"
• Is ready to take control of your business's online presence yourself

Not right for:

• Large enterprises with dedicated marketing teams
• Businesses already ranking #1 for all target keywords
• Those looking for advanced technical SEO strategies

Why Awesome Tech Training?

25+ years of real-world experience solving real business problems

We're not just trainers – we're business owners like you

We didn't learn SEO from textbooks. We've been in the trenches for over 25 years, making the mistakes so you don't have to. We've seen what works, what doesn't, and what's just expensive nonsense.

The perfect team combination: Most SEO trainings are either too technical (developers who forget you're not a coder) or too superficial (marketers who skip the important technical details). We give you the best of all worlds:

• Lorna presents the webinar – she's a marketer like you, so she knows exactly what you need to know and how to explain it
• Steve (our developer) ensures all the technical advice is accurate and practical
• Rachel (our sales expert) makes sure we focus on what actually helps you win customers

Behind every explanation is technical expertise and business knowledge, but delivered by someone who speaks your language. During the live Q&A, you get all three perspectives to give you complete, well-rounded answers.

No assumptions, no silly questions:

• We don't assume any prior SEO knowledge - we start from first principles
• Everything explained in plain English
• Ask us anything during Q&A – there are no silly questions
• Focus on what actually drives results, not abstract theory

Affordable & Practical:

• One-time payment of £36 – less than one hour of an SEO consultant
• Lifetime access means you can revisit strategies as your business grows
• Designed for businesses without huge marketing budgets

Ongoing Support:

• Free clinic sessions to discuss your specific challenges
• Regular updates as Google's algorithms evolve

 Bottom Line: We help small businesses take control of their online presence without breaking the bank or needing a computer science degree. Our approach works because it's based on what actually drives results for businesses like yours, not abstract SEO theory.

See what previous attendees say

• More than 5,000 people have attended our webinars
• 160+ 5* Google reviews

Here are just some of the reviews from people who've attended this webinar.