Our webinars
This page sets out everything we run, live and on demand, for small businesses, sole traders, charities and anyone who's expected to do the marketing or look after the website on top of their actual job.
See a list of our webinars by date here
There are three places to start, and all three are free:
- Getting started with WordPress if your question is the website
- Introduction to digital marketing if you haven't done any marketing yet
- How people find businesses now if you want to be found on Google and in AI answers.
We're Lorna, Steve and Rachel. Between us we've run marketing for small firms and large ones, built the websites the marketing depends on and sold what it brought in, and we run the marketing for our own business in exactly the same way that we'll show you. All three of us are on every webinar, and we stay on at the end to answer your questions. More than 6,000 people have been on our webinars and we have more than 200 5* Google reviews - check them out here.
All our webinars are available both live and on demand. If you can't make the dates we're offering then simply select 'on demand' from the list of options and you'll get immediate access to a recording of the webinar the last time it was delivered live, plus a downloadable copy of the slides and all the bonus materials associated with that webinar.
Jump to
In person training
SEO and AI search for small businesses
£300
Hands-on, face-to-face training for small business owners who want to take control of their SEO. Covers Google, AI search, keyword research, on-page and technical SEO. Work on your own site and leave with a clear action plan. Includes full-day training and notes.
Your website
Start with the free webinar. Then, depending on whether you've already got a site or not, one of the two £36 sessions. Speed and security are for once the site is yours.
Getting started with WordPress
FREE
A first principles tour of WordPress for people starting from scratch. We build a site from empty in front of you: logging in, pages and posts, the block editor, themes and plugins. By the end you'll know what every part of the screen is for, and whether your own site is standard WordPress, an old editor or a page builder.
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Plan your website before you build it
£36
Need a website, and either building it yourself or paying someone? An hour of decisions before you spend a penny: what the site is for, which pages, what goes on the homepage, your domain, whether to build or hire, which template and which hosting. You leave with a plan to build from or a brief to hand to a developer. Nothing gets built or bought during the hour.
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Make sense of the WordPress site you've inherited
£36
Taken over a WordPress site you didn't build? An hour on what it's made of, what every plugin does, who has access and what's safe to change, with the three things to do first so you can't break it. You leave with a first draft of the handover document nobody gave you, with AI doing the parts that used to take an afternoon.
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Improving the speed and performance of your WordPress site
£36
Making sure your site runs quickly is absolutely critical. Google penalises slow sites in its search results and visitors won't hang around to wait for your site to load so a slow site means you're losing customers. Watch this webinar to learn more about how to optimise the speed and performance of your WordPress site.
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Improving the security of your WordPress site
£36
Many business owners wrongly think that site security isn't something they need to worry too much about because their sites are small. This is a big mistake. A small website is just as likely to fall victim to a security breach as a larger site, often more so. We regularly help clients whose small sites have been hacked. Putting a hack right after the event is much, much more work than ensuring that the site is secure in the first place. Watch this webinar to learn how to maximise the security of your WordPress site.
Find out more and see datesYour marketing
Start with the free webinar. If you haven't got any marketing running yet, plan your marketing is the next step. If you have, and your question is whether it's working, that's the other one. The Google Analytics workshop is the half day for people who want to go properly into the numbers.
Introduction to digital marketing for small businesses
FREE
A map of the ways a small business can market itself, one tool at a time: your website, search, social media, email, paid advertising and content. What each is for, roughly what it costs in time and money, where it falls down and how you'd know whether it was working. Then how to set an objective, how to choose the two or three things worth doing and how much to spend. For people starting out, or starting again.
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Plan your marketing before you spend a penny
£36
For people who've never done any marketing and need to start. We go through what you actually have to decide, what you can ignore, and show you what the answers look like for a couple of example businesses. You leave with the plan template, a tracking spreadsheet and the scripts to write yours in an afternoon.
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Is your marketing working? How to find out
£36
This one hour webinar is about finding out whether your marketing is bringing anyone in, not about learning Google Analytics for its own sake. It is designed to help you work out which one or two numbers matter for your business, where to find them in Google Analytics 4, Search Console, your social accounts and your email tool, and how to check them in twenty minutes a month.
Find out more and see datesIntroduction to Google Analytics 4 workshop
£199
A half day online, working in your own Google Analytics account. For people who've done the measurement webinar, or already know which numbers matter, and want to get properly to grips with GA4: the reports worth opening, key events, custom reporting and what the numbers mean for what you do next.
Find out more and see datesBeing found on Google and in AI answers
Start with the free webinar: how search works now and where your site stands. SEO in practice is what to do about it. The half day and the in person day are for working on your own site with us.
How people find businesses now: Google, AI and your website
FREE
This free one-hour webinar explains how people find businesses through Google and AI search today. It is designed to help you understand how Google and AI tools choose which businesses to show, check whether they can find and read your website, and keep track of how you're doing.
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SEO in practice: building a page that Google and AI will choose
£36
For people who know that being found matters and want to know what to actually do about it. We take apart a page that Google and AI keep choosing to see why, and at each step you do the same for a page of your own. You leave with a plan for that page and a first draft, written by AI from your plan and corrected by you.
Find out more and see datesSEO for WordPress Deep Dive
£199
A half day online for WordPress sites. Technical SEO, the plugin settings that matter, and the WordPress-specific fixes that make the biggest difference to how your pages rank, worked through on your own site.
Find out more and see datesWant a whole day on your own site with us in the room? See SEO and AI search for small businesses, our in person day.
More webinars
One hour each, on demand, £36. Good next steps once the plan says which tool you're going to use.
Using Google Business Profile to boost your local SEO
£36
Google Business Profile listings are often the first point of contact for users searching for local businesses. By optimising and actively managing your profile, you can gain a competitive edge in your local market. In this webinar we show how to use its key features to grow your business.
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Successful email marketing for small businesses
£36
Email marketing delivers high ROI and builds strong customer relationships, making it essential for small businesses. Join our webinar to learn how to grow your email list, design engaging campaigns, stay GDPR-compliant, choose the right tools and gain strategies to maximise email's impact.
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Introduction to Mailchimp
£36
Email is one of the most effective marketing tools available for small businesses but in order to manage a mailing list effectively it's vital that you use an email tool such as Mailchimp. Sign up for this webinar and we'll show you everything you need to know in order to get started with Mailchimp.
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Getting started with Google Ads
£36
This webinar gives you everything you need to get started with Google Ads. We'll walk you through the process of setting up a campaign, from choosing your campaign objectives, bidding and budgeting through to configuring effective ads and measuring campaign success.
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Implementing a successful content generation strategy for your website
£36
Struggling to create fresh content for your website? Watch our webinar to learn how to craft high-quality content that boosts Google rankings, attracts customers, and saves time. Discover SEO strategies, repurposing tips, and writing techniques to convert visitors into loyal customers.
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Building an eCommerce store using WooCommerce
£36
If you've got a WordPress site and you want to start selling online, WooCommerce is one of the most straightforward ways to do it. This webinar walks you through what's involved, from installing the plugin to listing your first product and taking your first payment.
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Introduction to LinkedIn for small businesses
£36
LinkedIn is one of the most powerful platforms available to small businesses, for building your professional profile, reaching new customers and growing your network. In this webinar we walk you through how to get your business set up on LinkedIn effectively and how to use its features to build your presence and generate more opportunities.
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