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Is your marketing working?
How to find out.

What to measure, where the numbers live, and a twenty minute check you can do every month

This is a one hour webinar for anyone doing marketing for a small business who isn’t sure whether it’s working. You post, you send the odd email, maybe you run some ads, and when someone asks what it’s all bringing in the answer is a bit vague, because the numbers are spread across half a dozen tools and most of them measure things that don’t matter.

By the end of the hour you’ll know the handful of numbers that count for your business, where to find each one, how to tell which email, post or ad brought someone in, and how to check it all once a month in twenty minutes. Google Analytics 4 is a big part of it, and we’ll set it up to count the things you care about, but so are Search Console, your social accounts, your email tool and Google Business Profile.

It's run by the three of us at Awesome Tech Training. More than 6,000 people have come on our webinars and we have more than 220 5* reviews.

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Who is this webinar for? 

This webinar is for you if you do the marketing for a small business and:

✅ You’re expected to report on results and you don’t have much to report with

✅ You’re paying for ads, or paying a freelancer, and you’d like to know what you’re getting for it

✅ You set up Google Analytics at some point and you’ve never really looked at it, or you looked and it made no sense

✅ You’ve got followers and traffic but you can’t connect either to actual enquiries or sales

✅ You’re the marketing person and also the everything else person, and you need a way of checking this that doesn’t eat a day a month

✅ You’ve been on our free introduction to digital marketing webinar and you’re already doing some marketing

If you haven’t started your marketing yet, then you might find our marketing planning session more useful for now. This webinar assumes that you're already doing at least some marketing, so you have something to measure.

What you'll leave with 

A one page measurement sheet for your business: the one or two results you’re trying to move, the key numbers you’ll check each month and where each one lives, the links you’ll tag so you know what’s bringing people in, and the twenty minute routine for checking it. 

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Why we're the right people to help you

We’re Lorna, Steve and Rachel, and we run Awesome Tech Training. Lorna was a marketing manager for many years before setting up one of the UK’s first Masters degrees in digital marketing, and between the three of us we’ve been setting up analytics, running ads and reading the numbers for our own businesses and for clients for more than 20 years. We’re not an analytics company. We’re a small business with a limited marketing budget that we want to be sure is generating business for us, just the same as you. 

What we'll cover in the hour

✅ What “working” means for a business your size, and why visits and followers are the wrong things to watch

✅ How to pick the one or two numbers that matter for you: enquiries, bookings, sales or sign ups, and the things that lead to them

✅ What Google Analytics 4 can tell you, what it can’t, and the small number of reports worth opening

✅ How to set up key events in GA4 so that it counts the things you care about

✅ What Search Console tells you that Google Analytics doesn’t

✅ Where to find the numbers that matter in your social accounts, your email tool and your Google Business Profile, and which ones to ignore

✅ How to tag the links in your emails, posts and ads so that you can see which one brought someone to your site

✅ How to tell whether an advert paid for itself

✅ A twenty minute monthly check you can do yourself, and what to do when a number moves

✅ Where to go next if you want to get properly to grips with Google Analytics

 You'll also get access to the recording of this webinar and a copy of the slides, so you can go back over anything you want to see again.

Bring your questions

You'll be able to submit questions to us throughout the webinar and there's also time for live Q&A at the end. All three of us will stay on the line at the end of the hour and answer any questions that you might have, so bring whatever you're stuck on and we'll do our best to help you.

How the webinar works

The webinar is an hour of content with the Q&A on top of that. All three of us are on every webinar: one of us presents while the other two answer your questions in the chat, and we all stay on at the end. If you’ve got a report or a number you can’t make sense of, bring it. Everyone who books gets the recording, the slides and the measurement sheet to keep.

If you buy the on demand version you get the recording of the last time we ran it live, including the questions people asked as its own section. You can ask your own in the comments under the webinar and one of us will answer within two working days, and you’re invited to the next live run free of charge.

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What happens after the webinar?

If you want to go further with Google Analytics, our GA4 deep dive is a half day online session where you get your hands on real data. It's interactive so you can chat to us and ask questions directly, so we cap the numbers to keep the groups small and manageable. Attendees get a special price on it for a week afterwards.

Everyone who buys a webinar can book a free half hour clinic with one of us, which is a good place to bring your measurement sheet. And if you’d rather we set up Google Analytics and the key events for you, that’s something we do at a fixed price.

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What previous attendees say about our webinars

Book your place, just £36

Understand the numbers that actually drive your business, know where to find them and how to report on them.

What if you can't make these dates? 

Choose the on demand option and you’ll get immediate access to the recording of the last time we ran it live, or book any date and we’ll send you the recording and slides after it runs.

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