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Introduction to digital marketing for small businesses

What's on offer, how to decide where to put your time and money, and how to tell whether it's working

This is a free one hour webinar for anyone who runs a small business or does the marketing for one and isn't sure where to start, or where to start again. There are more ways to market a business than anyone has time for, and the usual result is a bit of everything done half heartedly, or nothing at all because the choice is paralysing.

We go back to basics. What digital marketing is, what each of the main tools is good for and what it isn't, how to set an objective you can measure, how to pick the two or three things worth your effort and how to know whether they're working. It's aimed at businesses with a small team, where the budget is tight and your time is stretched.

It's run by the three of us at Awesome Tech Training. More than 6,000 people have come on our webinars and we have more than 220 5* reviews. It’s live, all three of us are on it, and you can ask us anything.

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Who is this webinar for? 

This webinar is for you if you run a small business or look after the marketing for one and:

✅ All your business so far has come from word of mouth and you've got as far as that will take you

✅ You post on Instagram or Facebook when you remember and you've no idea whether it brings anyone in

✅ You've got a website that nobody visits and you don't know what to do about it

✅ You're the marketing person in a small company and also the person who does everything else, and you need to know where the biggest return is

✅ You've been quoted for marketing help and you want to understand what you'd be paying for before you say yes

âś… You've tried a bit of advertising, a bit of email, a bit of social, and you can't tell which of them worked

This is an introductory session. If you've already got marketing running and your question is whether it's working, our paid webinar, is your marketing working, picks up where this one leaves off.

What you'll leave with 

A clear picture of which marketing tools exist, what each one is for, roughly what it costs in time and money and where it falls down. A way of setting sensible marketing objectives that you can measure. A way of choosing the two or three things worth doing first, for your business rather than because everyone else is doing them. And for each channel, the number that tells you whether it's working and the number that only looks as if it is. You'll get the slides and the recording and access to our live Q&A where you can ask us anything. 

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Why we're the right people to help you

We're Lorna, Steve and Rachel, and we run Awesome Tech Training. We've worked together on and off for more than 25 years, in marketing, web development and sales, for all kinds of businesses, small and large, B2B and B2C.

Lorna was a marketing manager for many years before moving into academia and setting up one of the UK's first Masters degrees in digital marketing, Steve builds the websites and makes the tracking work, and Rachel has run sales and business development teams from family firms to multinationals. We don't sell marketing packages, so what we'll tell you is what we'd do ourselves. We've been at this for many years now, so we've made all the mistakes and we know what works and what doesn't.

What we'll cover in the hour

✅ What digital marketing is and how it helps a small business grow, without the jargon

✅ The main tools: your website, search, social media, email, Google Ads and content. What each is good for, what it costs in time and money, where it falls down and how you'll know if it's working

✅ How to set a marketing objective you can measure, and why "more customers" isn't a sensible one

✅ How to decide where to focus when you can't do everything: matching the tools to your customers, your budget and the time you've got

✅ Writing it down: a simple way of keeping track of what you're doing and what it brought in

✅ The numbers that tell you whether your marketing is working, and the "vanity metrics" that look good but mean nothing

✅ How to use what you learn to do more of what works and drop what doesn't

✅ How much to spend, what's worth paying for and what you can do for nothing

✅ Where to go next, depending on where you are

 

Bring your questions

You can submit questions throughout the webinar and there’s time for live Q&A at the end. All three of us stay on the line at the end of the hour, so bring whatever you’re stuck on and we’ll do our best to help. 

How the webinar works

The webinar is an hour of content with the Q&A on top of that. All three of us are on every webinar: one of us presents while the other two answer your questions in the chat, and we all stay on at the end. Everyone who books gets the recording, the slides and checkup afterwards to keep.

If you buy the on demand version you get the recording of the last time we ran it live, including the questions people asked as its own section. You can ask your own in the comments under the webinar and one of us will answer within two working days, and you’re invited to the next live run free of charge.

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What happens after the webinar?

That depends on where you are. If you haven't started your marketing yet, the next step we'd recommend is our paid session, Plan your marketing before you spend a penny, where you leave with a one page plan and the first three things to do this week.

If you've already got some marketing running and you want to know whether it's working, it's Is your marketing working, where you set up the numbers and a twenty minute monthly check. Attendees get a special price on either for a week afterwards.

If you'd like to talk to us about your business, you can book a short call with Rachel to talk through how we could help. We've tried to pack as much useful content into this free hour as we can. We hope you'll like the look of us and want to work with us some more, but there's no pressure: the hour is useful on its own, whatever you decide to do next.

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What previous attendees say about our webinars

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Choose your date. An hour on what's on offer, where to focus and how to tell whether it's working. Choose the on demand option and you’ll get immediate access to the recording of the last time we ran it live, or register for any date and we’ll send you the recording and slides after it runs.

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