This is a free one hour webinar for anyone who relies on people finding their business when they search. The way that works has changed more in the last two years than in the previous ten: Google now answers many questions itself at the top of the page, and people ask ChatGPT and Gemini for recommendations. Whether your business shows up in any of that depends on things you can check, and mostly fix, yourself.
We explain how search works now, in plain terms, what Google and AI tools have in common when they choose a business to show, and then show you how to check where your own site stands.Â
It's run by the three of us at Awesome Tech Training. More than 6,000 people have come on our webinars and we have more than 220 5* reviews. It’s live, all three of us are on it, and you can ask us anything.
Choose your dateThis webinar is for you if you run a small business or look after the marketing for one and:
✅ You’re relying mainly on word of mouth and social media but you’d like to be found by people who are already searching for what you do
✅ You’ve noticed traffic to the website dropping and you’ve been asked why
✅ You’ve been told the site “needs SEO” and you want to understand what that means before you pay anyone for it
✅ You’ve heard that AI is changing search and you’re not sure whether it matters for a business your size
✅ You’ve got a Google Business Profile, or you think you might, and you’re not sure it’s doing anything
âś…Â You want to know what to ask the person who looks after your website
It’s an introductory session. If you already know your way round Search Console and schema, our paid session on how to get found on Google and in AI answers is the one for you.
What you'll leave withÂ
A one page checkup of your site, most of it filled in during the hour: whether Google is finding your pages, whether AI tools can get in, whether the site is fast and secure, whether you’d know if AI was sending you visitors, how your Google Business Profile looks if you’re a local business, and what you’re doing about trust. Plus a prompt you can use to have AI review one of your own pages, and a list of questions to ask your developer.
Choose your dateWe’re Lorna, Steve and Rachel, and we run Awesome Tech Training. We’ve been doing search engine optimisation for our own businesses and for clients for many years now, and we’ve spent the last two years working out what AI search changes and what it doesn’t. We make our living from training and from working on small business websites, not from selling SEO packages, so our focus here is on helping you to do things for yourself.
What we'll cover in the hour
 ✅ What a Google results page is made of now: ads, AI overviews, the local pack, organic results and video, and where a business like yours can appear
✅ Where else people are asking, from Google’s AI mode to ChatGPT, and what the terms you’ll hear (GEO, AEO, LLMO) actually mean
✅ Whether we’re really in a “zero click” world, with the figures rather than the headlines
âś…Â Four myths that cost small businesses money, and the truth under each one
âś…Â How Google finds, stores and ranks a page, and the three things to make sure of on your own site
✅ Where AI tools get their answers from, and why a business that doesn’t show up in Google won’t show up in AI answers either
âś…Â What Google and AI both look for when they choose a page: meaning, relevance, quality, usability and trust
âś…Â Why AI reads passages rather than pages, and what that means for how a page should be written
âś… How you can audit the pages on your site yourself, understand how well they're performing and where they need to be improved
âś…Â For local businesses, why your Google Business Profile matters as much as your website
You'll also get access to the recording of this webinar and a copy of the slides, so you can go back over anything you want to see again.
You can submit questions throughout the webinar and there’s time for live Q&A at the end. All three of us stay on the line at the end of the hour, so bring whatever you’re stuck on and we’ll do our best to help.Â
How the webinar works
The webinar is an hour of content with the Q&A on top of that. All three of us are on every webinar: one of us presents while the other two answer your questions in the chat, and we all stay on at the end. Everyone who books gets the recording, the slides and checkup afterwards to keep.
If you buy the on demand version you get the recording of the last time we ran it live, including the questions people asked as its own section. You can ask your own in the comments under the webinar and one of us will answer within two working days, and you’re invited to the next live run free of charge.
Choose your date
You’ll know where your site stands. What to do about it, page by page, is covered in our paid webinar on how to get found on Google and in AI answers, and attendees get a special price on it afterwards. If you’d like to talk to us about your site, you can book a short call with Rachel to talk through how we could help. We’ve tried to pack as much useful content into this free hour as we can. We hope you’ll like the look of us and want to work with us some more, but there’s no pressure: the hour is useful on its own, whatever you decide to do next.
Choose your dateChoose your date. An hour on how search works now, and a checkup of your own site to take away.What if you can't make these dates?Â
Choose the on demand option and you’ll get immediate access to the recording of the last time we ran it live, or register for any date and we’ll send you the recording and slides after it runs.
Choose your date
Get started today before this once in a lifetime opportunity expires.
