SEO and AI search for small businesses
A practical, hands on training day
Guildford Library - 5 minutes from Guildford Station
ÂŁ249 (inc VAT)
Ready to book your place?
Stop guessing what Google (and AI) wants
Let us help you understand how search is changing and what to do about it
Have you been told your business needs SEO but aren’t sure what that actually means in practice? Paying someone to “do your SEO” without really understanding what they’re doing or whether it’s working? Confused about what AI search means for your business and whether the old rules still apply?
Our hands-on SEO training day is designed specifically for small business owners and marketers who want to understand how search engines work, how AI is changing the landscape, what they can do about it, and how to measure whether it’s making a difference. No prior SEO knowledge required. No jargon. No assumptions. Just practical skills you can put to work straight away.
Secure your place now!
What you'll learnÂ
How search works (and what's changed with AI)
Understanding Google and AI search
- How Google finds, crawls and indexes your content - explained in plain English
- What Google (and AI) is actually looking for and what it rewards
- How AI search tools like Google AI Overviews, ChatGPT and Perplexity are changing the picture and what this means for your business
- Benefit: You’ll understand what’s really going on behind the scenes so you can make informed decisions instead of guessing
Keyword research: how to find out what your customers are searching for
- Uncover the difference between what you think people search for and what they're actually typing into Google (or AI)
- Understanding search intent and why it matters
- How to pick your battles as a small business competing against bigger players - the importance of identifying long tail keywords
- Get hands on experience using practical tools that make keyword research easy
- Benefit: You’ll leave with a real list of keywords for your business based on actual data, not guesswork
On-page SEO - making your content work harder
What on-page SEO actually means
- Titles, meta descriptions, headings, content structure, internal links and images - understanding what they are and why they matter
- How to structure your pages so that both people and search engines can understand what you’re about
- Connecting this to the keyword research you've already done
- Benefit: You’ll know exactly what to look at on every page of your site and how to improve it
Google's helpful content update - what it means for you
- What Google means when it talks about “helpful content” and what that looks like in practice
- Experience, expertise, authoritativeness and trustworthiness - why they matter and how to make sure you're demonstrating them on your siteÂ
- The red flags that suggest your content might not be hitting the mark
- Tools to help you audit your content quality, see what's working and what isn't
- Understanding how AI sees the quality of your content and what types of content get picked up in AI search
- Benefit: You’ll understand what Google is rewarding right now and how to make sure your content qualifies
Local SEO - getting found in your area
Making sure local customers can find you
- How Google handles local search and why it works differently from regular results
- The snack pack: what it is, how Google decides who appears there, and how to give yourself the best chance of showing up
- Google Business Profile: what it is, why it matters, and how to set yours up properly or improve what you’ve already got
- How AI search tools reference and recommend local businesses, and what that means for how you present your business information online
- Benefit:Â If your customers are local, this could be the single most impactful thing you do all day
Technical SEO - understanding what's happening behind the scenes on your website
Technical SEO explained in layperson's terms
- What technical SEO is, why it matters, and what can quietly tank your site’s performance without you knowing
- The most common technical problems we see with small business websites and how to fix them
- Practical tips for auditing the technical SEO effectiveness of your own site
- Benefit: You’ll understand what’s going on under the bonnet and stop worrying about the things that don’t matter
Pulling it all together - your SEO action plan
How to prioritise and what to do first
- You’ll have found a lot of things during the day. We’ll help you figure out what to tackle first.
- Understanding what's a quick win and what's a longer term project
- How to build SEO into your regular routine so you can keep pace as things change
- How to measure whether what you're doing is working so you can do more of the things that yield results and stop wasting time on things that don't
- Benefit: You’ll leave with a clear, prioritised plan that’s realistic and achievable
Why sign up for our in-person training?
Unlike YouTube or online training you'll getÂ
âś…Â Help from real people if you get stuck or confusedÂ
 ✅ Personal guidance tailored to your business, your site and your situation
✅ A clear action plan by the end of the day - not just theory
✅ Confidence to manage your own SEO rather than rely on someone else
Your time has value. Rather than spending weeks trying to piece together advice from different sources and not knowing which bits apply to you, you’ll get the personal help you need to understand SEO and start improving your visibility in just one day.
Secure your place now!What's included?
✅ Full day of hands-on training with two trainers available to help you throughout
✅ Complete set of training notes to refer to
âś… Small group sizes for personalised attention
âś… Expert support from two experienced trainers throughout the day
✅ Your own keyword research and site audit to take away
âś…Â A prioritised SEO action plan specific to your business
 Your Investment: £249
Secure your place now!I'm not technical at all - will I be able to keep up?
Does it matter what platform my site is built on?
Will I be able to ask questions during the training?
I’ve already done some SEO work (or had someone do it for me). Is this too basic for me?
Does this cover AI search as well as Google?
Do I need to bring anything with me on the day?
What happens after the training day?
My business is local - will this be relevant to me?
What's your cancellation policy?
Where exactly is Guildford Library and how do I get there?
Will I see results straight away?
Do your prices include VAT?
Meet Your Trainers
Lorna Walker leads the marketing and strategy side of the day. She’s a marketer who has spent years helping small businesses figure out how to get found online. Lorna is also a trained teacher who worked as a university lecturer for many years, including setting up one of the UK’s first Masters degrees in digital marketing. She knows how to explain things clearly without jargon or assumptions, because she’s spent her career translating complicated marketing concepts into practical advice that people can actually use.
Steve Hanlon leads the technical side of the day. He’s a developer with years of experience across a huge range of technologies and industries and has been involved in AI research since the 90s. Steve handles all the technical tool demos and is on hand throughout the day to help you interpret what the tools are telling you about your site. He’s patient, knows his stuff inside out, and has a knack for explaining technical things in a way that actually makes sense to non-technical people.
Rachel Clinton manages all the course administration and booking, making sure you have everything you need for a smooth experience. As a small business owner herself with decades of experience in sales and business development, Rachel understands the challenges you face and makes sure every detail is taken care of so you can focus on learning.
Together, we've been helping small businesses succeed online for many years. We have more than 180 five-star reviews for our training and more than 5,000 people have attended our webinars and training events.
We know what works in the real world, and we know how to teach it in a way that makes sense to busy business owners.
Secure your place now!
See what previous attendees
say about our training
We have more than 180 5* Google reviews for our training - below is just a selection.
Ready to get to grips with your website's SEO?
Don’t spend another month wondering whether your SEO is working or paying for something you don’t understand. In just one day, you’ll know exactly what to do, have the tools to do it, and a clear plan for where to start.
Places are limited to ensure personal attention for everyone so book today to ensure you don't miss out.
Secure your place now!
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