SEO and AI search for small businesses

We explain each area of SEO, then you put it into practice on your own site using our AI audit tool. There are seven prompts in total, covering your business, your customers, keywords, content quality, on-page SEO, your Google Business Profile and technical SEO. Each one builds a section of your report. At the end of the day the tool brings them all together into one Word document with a prioritised action plan.

You could, but general AI tools often can’t read your live site properly and fill in the gaps with things that sound right but aren’t. Our tool pulls the real details from your pages and gives them to the AI, so it’s working from your actual site and content. Our prompts have been carefully written and extensively tested, and where something can’t be checked, your report says so rather than guessing. You’ll also have two trainers on hand to help you sense check what comes back.

It’s a live day on Zoom with a small group, run by the same trainers and following the same structure as the in-person day. You work on your own site throughout and can ask questions any time. If you want us to look at something with you, you can share your screen.

We’ve designed both to deliver the same thing: a day working on your own site and a personal SEO audit report at the end. Choose in person if you enjoy getting out and meeting other business owners. Choose online if travel doesn’t suit you.

This training is designed for people with no SEO experience. We assume no prior knowledge and explain everything in plain English. Lorna is a marketer, not a developer, and everything is taught from that perspective. If you can use Google, you can do this.

No. Whether your site is on WordPress, Squarespace, Wix, Shopify or anything else, everything we cover applies to you and the audit tool works regardless of platform.

Absolutely! We have two trainers running the day together, Lorna and Steve, so there’s always someone available to answer questions or help with anything the tool flags on your site. That’s the same whether you join in person or online.

Most people who come to us have tried something, whether that’s installing a plugin, reading a few articles or paying someone to help. What they usually tell us is that they never really understood what was being done or why. Even if some of the concepts are familiar, a full audit of your own site usually turns up things you didn’t know about.

Our own AI audit tool, plus free tools including Google Search Console, PageSpeed Insights, Google Trends and the Google Ads Keyword Planner. We don’t use paid tools like SEMRush or Moz because not everyone has them. If you already use one, what you learn may change how you use it (which keywords you track, for example).

Yes. AI search is woven through the whole day. We cover how ChatGPT, Gemini and Google’s AI Overviews find and quote content, how this differs from traditional search and what it means for your business. Your report also rates how ready your site is to be cited by AI. It isn’t a bolt-on. It’s built into everything we teach because that’s how search works now.

A laptop (and its power cable if you’re joining in person). It also helps to have your login for Google Search Console and your Google Business Profile if you have them, but don’t worry if not. Online, you’ll need a reliable internet connection, a webcam and Zoom. A second screen is handy but not essential. We’ll send joining instructions beforehand with anything else you need.

You’ll have your audit report and action plan, the training notes, links to all the tools we use and continued access to our audit tool. You’re also welcome to book a free half hour follow up call with us to pick up any remaining questions or dig into what your report found. If you’d like help with any of the work itself, we can talk about that too.

Yes. You keep access to the tool after the day, so you can audit your other pages, check your progress once you’ve made changes or run it again whenever you update your site.

Yes. We cover Google Business Profile, how the map pack works and how AI search recommends local businesses, and one of the seven prompts audits your Google Business Profile in detail. If your customers are in your area, this could make a big difference to your visibility.

We offer a full refund on any place booked on one of our training sessions at any point up to 14 days prior to the scheduled event date.

Cancellations made between 7 and 14 days prior to the scheduled event date will receive a 50% refund. Cancellations made less than 7 days prior to the scheduled event date will not be eligible for any refunds.

If you book onto a training session and then are unable to attend we may also be able to move you to the next date on which that training is offered, either in person or online. To do this we need at least 24 hours notice and we cannot guarantee that such a move is always possible as it depends on whether spaces are still available on the alternative date, however we’ll do our best to accommodate you wherever possible.

[Add directions and parking for each venue here.]

Dundalk

Creative Spark HQ is located on the outskirts of Dundalk a couple of minutes from the M1 motorway. There is ample free parking directly outside.

https://creativespark.ie/creative-spark.html

We’re based in both Ireland and the UK and work with businesses across both. Lorna and Steve live in Ireland and Rachel lives in the UK. You’re welcome to pay in either pounds or euros, just choose the right checkout button when booking.

SEO is not an overnight thing and anyone who tells you otherwise isn’t being straight with you. But you’ll leave with specific things you can do immediately. Your action plan flags the quick wins so you can tell them apart from the longer term work.

Yes, all our prices include UK VAT as we’re a UK-registered company. If you’re a VAT-registered business in the UK, you may be able to reclaim this. If you’re booking from Ireland or have questions about VAT recovery, we’d recommend speaking with your accountant about your specific situation.