Introduction to LinkedIn for small businesses

How to set up your presence, find your customers, post content that gets seen, and decide what, if anything, is worth paying for.

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Most small businesses have a LinkedIn account. Fewer of them are actually using it. If your company page is gathering dust, your personal profile hasn't been touched in years, or you're posting into what feels like a void, this webinar is for you.

In just one hour we'll give you a clear, practical picture of how LinkedIn works for small businesses - what the platform is actually for, how to use it without wasting your time, and where it can genuinely help you grow your business.

Our focus is on using LinkedIn as a sales and lead generation tool for your business, not on using it as a personal job hunting tool.

Lifetime access for just £36

Register to pick a date to join this webinar live
Everyone who registers also gets access to an on demand version once the webinar has run
The on demand recording is updated every time we run the webinar live
You'll always have access to the very latest information
Lifetime access - no subscriptions or memberships required
Downloadable copy of the webinar slides
Ask us questions during the live webinar or via email afterwards
More than 170 5* reviews for our webinars

Pick a date and book your place now

What you'll learn on this webinar

In just one hour we will cover:

Setting up your LinkedIn presence

The difference between a personal profile and a company page, and when you need both
What makes a company page worth having and what a good company page looks like
How to spot and deal with duplicate pages (more common than you'd think)

Reaching your customers

How to find the people you actually want to talk to using LinkedIn's search
Building your network strategically rather than just collecting connections
Using LinkedIn groups to get in front of your target market
When and how to use messaging and InMail without coming across as spam

Getting your content seen

How the LinkedIn algorithm decides who sees what
Why relevance beats recency, and what that means for how you post
What kinds of content perform well and how to encourage engagement
Using your company page and personal profile together effectively

Paid options — what's worth it?

A clear overview of LinkedIn's premium accounts - what they offer and whether they're worth the money for a small business
How post boosting works and when it makes sense for your business
An introduction to LinkedIn advertising, including targeting options

Q&A: Time for your questions and live discussion at the end of the session.

Who should attend this webinar?

Small business owners who have a LinkedIn presence but aren't sure they're making the most of it
Marketing professionals in small teams who are expected to manage LinkedIn alongside everything else
Anyone who has been posting to LinkedIn without seeing much return
Businesses that sell to other businesses and want to use LinkedIn more strategically

Why Awesome Tech Training?

We are Steve, Lorna and Rachel - three friends who have worked together on and off for more than 25 years. Each of us has (many!) years of experience in different aspects of digital marketing and web development.

We’ve always enjoyed working together and in 2019 we decided to formalise this arrangement and so we set up Awesome Tech Training. Rachel is based in the UK home counties, whilst Lorna and Steve are based near Dundalk in Ireland.

Over the past few years we’ve build a range of webinars and other training courses firmly based on our own experiences of marketing, sales and web development in the real world.

We’ve been at this for a while, so we know what the pitfalls are, what can go wrong, what the most common problems are and how to address them!

We try and bring this real world, practical approach into everything that we do – offering webinar attendees and other clients the benefit of our own experience to apply to their specific circumstances.

Our clients tend to be small businesses who don’t have the resource to outsource their whole marketing operation and want to be able to take control of it themselves.

Our training is designed to be affordable, practically focused and results oriented so you can start putting what you’ve learned into practice immediately and get quick results.

More than 5,000 people have come on our webinars – see what our customers say about us here.

What's included?

You can register to join this webinar on one of the dates that we run it live, or you can opt for instant access to the on demand version which gives you access to a recording of this webinar the last time it was delivered live. Every time we deliver it live we update the on demand version so you'll always have access to the very latest version.

The recording includes the Q&A session at the end of the live webinar and you also get a downloadable copy of the slides for your reference.

If you'd like to ask us questions or get help with anything you can book a free half hour 'clinic' session with us and talk to us live or ask questions via email.

Anyone who signs up for the live version also gets access to the on demand version immediately after the webinar has run.

Pick a date and book your place now!

What people say about our webinars

Helen Tilley

Another brilliant webinar, so much useful information, tips and hints. I'm so pleased you record too, so I can go back to things I missed! This is normally a lot as I get so inspired to go off on tangents to look into all the useful things! Or it triggers me to think of other considerations for my business. For someone who can be a bit overwhelmed by the enormity of the digital world, Awesome Tech Training help make things much simpler and easy to understand and apply, particularly as a small and start up business. Many thanks and I look forward to upcoming webinars!

Steph Kirk

I've been on 4 webinars now and these guys really know their stuff. I have thrown some curveball questions, and some that tip a little bit out of the remit of the course, and they have still answered clearly and helpfully. They've really helped me to improve not only my website but my ad campaigns as well. I am yet to try their free half hour 1-1 but I am happy it's something I have at my disposal when I have my thoughts in order!

Colin Stewart

One of the most useful training webinars I have attended. Very clear and easy to understand. And actually contains useful information! Rare these days. Thank you.

Liezl de Wouters d'Oplinter

Attended a webinar with them and WOW! I learnt so many valuable things that is not normally the case with free sessions. Really informative with high quality actions and suggestions with a lot of free resources as well. Will definitely keep a look out for other events from them.

Rowena Vaughan

Excellent, clear and informative webinar. I would recommend start ups and mature businesses watch this. Very useful.

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Book your place on this webinar and get everything you need to know to confidently start using AI to create content, improve SEO and streamline your marketing.