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SEO for small businesses: optimising your site for Google and AI search

Sign up for this webinar to learn how Google and AI-powered search tools determine the rankings for web pages, how you can use that understanding to improve the search performance of your own website.

Pick a date and book your place now!

Most small businesses are approached regularly by companies offering to help them appear higher in Google’s search results and, increasingly, in AI-powered search and recommendation tools.

SEO is often presented as a highly complex, technical discipline that requires specialist knowledge. In reality, there are clear, practical steps you can take yourself to improve how your website performs in both traditional search results and AI-driven search experiences.

Even if you decide not to do the work yourself, having a solid understanding of modern SEO, including how AI uses and evaluates website content, puts you in a much stronger position when working with SEO agencies or consultants.

 

ÂŁ36 for lifetime access

  • Register to join this webinar live or access it on demand
  • This recording is updated every time we run the webinar live
  • You'll always have access to the very latest information
  • One off purchase gives you lifetime access - no subscriptions or memberships required
  • Downloadable copy of the webinar slides
  • Bonus videos within our learning platform covering some aspects in more depth
  • Ask us questions live during the webinar Q&A or afterwards via email
  • More than 150 5* reviews for our webinars

This webinar is also available as part of an SEO webinar bundle, together with Using Google Business Profile to boost your local SEO and Implementing a successful content generation strategy for your website.

You can book onto all three webinars for the price of two using this link.

Pick a date and book your place now!

What you will learn on this webinar

  • How Google search works and what Google looks for when deciding how to rank the pages on your website
  • Why your content needs to have quality, relevance and context and the importance of understanding what your customers are searching for
  • An overview of technical SEO for Google and AI search
    • Why it’s important that your site runs quickly
    • The critical role of mobile friendliness
    • Checking your site for broken links
    • Running on HTTPS rather than HTTP
    • The benefit of a strong network of internal links on your site
    • Why it’s important to update your site regularly
  • On page SEO
    • Understanding how search engines and AI bots read the pages on your site
    • Creating content that search engines and AI will understand
    • Understanding what Google considers good content to be and assessing the value of your own content
    • Optimising your images for Google
  • Encouraging people to click through from Google or AI search to your site
    • What are meta titles and meta descriptions and why do they matter?
    • Using the Yoast SEO plugin to edit meta titles and meta descriptions
  • Optimising your site for AI 
    • Encouraging ChatGPT and other AI tools to link to your content

Who should book onto this webinar?

What's included?

You can register to join this webinar on one of the dates that we run it live, or you can opt for instant access to the on demand version which gives you access to a recording of this webinar the last time it was delivered live. Every time we deliver it live we update the on demand version so you'll always have access to the very latest version.

The recording includes the Q&A session at the end of the live webinar and you also get a downloadable copy of the slides for your reference.

If you'd like to ask us questions or get help with anything you can book a free half hour 'clinic' session with us and talk to us live or ask questions via email.

Anyone who signs up for the live version also gets access to the on demand version immediately after the webinar has run.

Plus FREE bite-sized bonus videos

  • Adding alt text and optimising your images for Google Search in WordPress
  • The role of meta titles and meta descriptions and how to use the Yoast plugin to add them to the pages of your WordPress site
  • Creating a site map in the Yoast SEO plugin
  • How to submit a site map to Google Search Console
  • Using Google Trends to research search terms and keyword phrases used in your market

Why Awesome Tech Training?

We are Steve, Lorna and Rachel - three friends who have worked together on and off for more than 25 years. Each of us has (many!) years of experience in different aspects of digital marketing and web development.

We’ve always enjoyed working together and in 2019 we decided to formalise this arrangement and so we set up Awesome Tech Training. Rachel is based in the UK home counties, whilst Lorna and Steve are based near Dundalk in Ireland.

Over the past few years we’ve build a range of webinars and other training courses firmly based on our own experiences of marketing, sales and web development in the real world.

We’ve been at this for a while, so we know what the pitfalls are, what can go wrong, what the most common problems are and how to address them!

We try and bring this real world, practical approach into everything that we do – offering webinar attendees and other clients the benefit of our own experience to apply to their specific circumstances.

Our clients tend to be small businesses who don’t have the resource to outsource their whole marketing operation and want to be able to take control of it themselves.

Our training is designed to be affordable, practically focused and results oriented so you can start putting what you’ve learned into practice immediately and get quick results.

More than 5,000 people have come on our webinars – see what our customers say about us here.

What people say about this webinar

Mrs B.

Completed the SEO Webinar. which I found to be very informative and easy to follow especially as a non-technical person. I thought it was pitched at the right level of detail and liked that links to further resources were provided if we want to find out more about a particular aspect. It was really helpful that you can watch live or via a recording and you get copies of the slides for making notes

Sarah Smith

Brilliant SEO webinar. Really informative and lots of great tips. Lorna was a really knowledgeable and polished presenter.

Caroline Thomson

I've just attended Awesome Tech Training's Basics of SEO for small businesses - an hour of very useful information which gave me more confidence in managing the SEO for our site ourselves. I would definitely recommend as they also give you useful links and tips.

Adriot Services - Amazing Bathrooms

Really valuable SEO training - no jargon, succinct, easy to follow and full of actionable advice. Thank you đŸ€©đŸ˜

Stef Emiljaniwicz

Excellent, clear, concise and relevant SEO training. Would recommend.

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