SEO for AI search - How to make your content visible in AI answers

What’s changed with AI search, how content is selected and cited, and what marketers need to do differently to ensure their content remains visible in the age of AI.

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Search is changing fast. Increasingly, people are getting answers directly from AI-powered search experiences rather than clicking through traditional search results. For marketers, this raises an important question: how does your content get selected, used and referenced by AI systems in the first place?

This one-hour webinar focuses on optimising your content for AI search, not on using AI tools to speed up your SEO tasks. It is designed to help you understand how AI-driven search works, what influences visibility, and how to adapt your content strategy accordingly.

Lifetime access for just £36

Register to pick a date to join this webinar live
Everyone who registers also gets access to an on demand version once the webinar has run
The on demand recording is updated every time we run the webinar live
You'll always have access to the very latest information
Lifetime access - no subscriptions or memberships required
Downloadable copy of the webinar slides
Ask us questions during the live webinar or via email afterwards
More than 170 5* reviews for our webinars

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What you'll learn on this webinar

In just one hour we will cover:

What we mean by “AI search”

How AI-driven search differs from traditional search results
Examples of where AI answers now appear and how users interact with them
Why ranking alone is no longer the whole story

How AI systems select and use content

The difference between indexing pages and retrieving content
Why structure, clarity and context matter more than ever
What makes content “usable” by AI systems
Common misconceptions about AI search and visibility

What actually influences visibility in AI answers

Content depth vs breadth
Authority, expertise and trust signals in an AI context
The role of entities, context and connections
How this builds on, but is distinct from, traditional SEO best practice

Practical changes marketers should be making now

How to rethink content planning for AI discovery
Structuring pages so AI can extract and reuse information
Writing for clarity, completeness and relevance
What not to worry about yet

Wrap-up and next steps

How this fits alongside traditional SEO
What to review on your own site after the session
Further learning and resources

Q&A: Time for your questions and live discussion at the end of the session.

Who should attend this webinar?

Marketers who already understand the basics of SEO
Small businesses managing their own content and search visibility
Anyone noticing changes in how people are finding information online
Organisations that want to stay visible as search behaviour evolves

It is not a beginner SEO session, and it does not focus on AI productivity tools such as content generation or automation.

How this differs from our SEO basics webinar

Our SEO basics webinar explains how search engines traditionally rank and display web pages, and now includes an introduction to AI in search.

This webinar goes deeper into AI-specific discovery, focusing on how content is retrieved and used in AI answers, and what that means for how you plan and structure content.

Why Awesome Tech Training?

We are Steve, Lorna and Rachel - three friends who have worked together on and off for more than 25 years. Each of us has (many!) years of experience in different aspects of digital marketing and web development.

We’ve always enjoyed working together and in 2019 we decided to formalise this arrangement and so we set up Awesome Tech Training. Rachel is based in the UK home counties, whilst Lorna and Steve are based near Dundalk in Ireland.

Over the past few years we’ve build a range of webinars and other training courses firmly based on our own experiences of marketing, sales and web development in the real world.

We’ve been at this for a while, so we know what the pitfalls are, what can go wrong, what the most common problems are and how to address them!

We try and bring this real world, practical approach into everything that we do – offering webinar attendees and other clients the benefit of our own experience to apply to their specific circumstances.

Our clients tend to be small businesses who don’t have the resource to outsource their whole marketing operation and want to be able to take control of it themselves.

Our training is designed to be affordable, practically focused and results oriented so you can start putting what you’ve learned into practice immediately and get quick results.

More than 5,000 people have come on our webinars – see what our customers say about us here.

What's included?

You can register to join this webinar on one of the dates that we run it live, or you can opt for instant access to the on demand version which gives you access to a recording of this webinar the last time it was delivered live. Every time we deliver it live we update the on demand version so you'll always have access to the very latest version.

The recording includes the Q&A session at the end of the live webinar and you also get a downloadable copy of the slides for your reference.

If you'd like to ask us questions or get help with anything you can book a free half hour 'clinic' session with us and talk to us live or ask questions via email.

Anyone who signs up for the live version also gets access to the on demand version immediately after the webinar has run.

Pick a date and book your place now!

What people say about our webinars

Helen Tilley

Another brilliant webinar, so much useful information, tips and hints. I'm so pleased you record too, so I can go back to things I missed! This is normally a lot as I get so inspired to go off on tangents to look into all the useful things! Or it triggers me to think of other considerations for my business. For someone who can be a bit overwhelmed by the enormity of the digital world, Awesome Tech Training help make things much simpler and easy to understand and apply, particularly as a small and start up business. Many thanks and I look forward to upcoming webinars!

Steph Kirk

I've been on 4 webinars now and these guys really know their stuff. I have thrown some curveball questions, and some that tip a little bit out of the remit of the course, and they have still answered clearly and helpfully. They've really helped me to improve not only my website but my ad campaigns as well. I am yet to try their free half hour 1-1 but I am happy it's something I have at my disposal when I have my thoughts in order!

Colin Stewart

One of the most useful training webinars I have attended. Very clear and easy to understand. And actually contains useful information! Rare these days. Thank you.

Liezl de Wouters d'Oplinter

Attended a webinar with them and WOW! I learnt so many valuable things that is not normally the case with free sessions. Really informative with high quality actions and suggestions with a lot of free resources as well. Will definitely keep a look out for other events from them.

Rowena Vaughan

Excellent, clear and informative webinar. I would recommend start ups and mature businesses watch this. Very useful.

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Book your place on this webinar and get everything you need to know to confidently start using AI to create content, improve SEO and streamline your marketing.