Google Analytics and Search Console set up properly, done for you

Most businesses either don't have Google Analytics 4 set up at all, or they have it set up and never really look at it. Often it's an old Universal Analytics installation that was carried across to GA4 and nobody has ever checked it's configured correctly. When we look, we regularly find double counting, important things not being counted at all and other configuration problems.

Without GA4 you're working completely blind. If it's not configured correctly, you could be making important and expensive marketing decisions based on the wrong data.

Where your business comes from, not just your traffic

The real value of GA4 isn't knowing where your visitors come from or which pages they look at. It's knowing where your actual business comes from. How well are your ads, emails, social posts and SEO doing at bringing you customers, not just views of your website?

To answer that, GA4 needs to know what counts as a result for your business: a sale, an enquiry form, a click on your email address, a download. These are called key events. Without them GA4 can tell you a lot about your traffic and very little about what's working, which is why setting them up is normally the first piece of work we do on any marketing engagement.

Why get someone else to do it

Learning to understand the reports in GA4 and what to do with the data is time well spent, because that's something you'll keep doing. Configuration and key event set up is a one off job. It's more efficient to have someone who knows what they're doing set it all up, so you can be confident it's done correctly and focus your time where it matters.

What you'll get:

• GA4 set up or checked: if you don't have it we set it up for you. If you do, we check the configuration is correct and that you're tracking everything you want to track
• Search Console set up or checked, with your sitemap submitted and Search Console linked to Analytics
• Up to four key events measuring whatever matters most to your business: sales, form fills, clicks on your email address, downloads and so on. If you already have key events we check they're firing correctly
• Every key event tested to make sure it's working

What we need from you: once you've booked we'll be in touch to arrange access. We'll need access to the backend of your website, plus your existing GA4 and Search Console accounts if you have them. If you use Google Tag Manager we may need access to that too.

Not on WordPress? This fixed price is for WordPress sites. We can do the same for other sites too, we just need to have a look at how your site is set up first to make sure there's no hidden complexity that will take more time. Get in touch before you book and we'll take a look.