Google Trends is a free service that enables you to research how often particular search terms in which you’re interested are entered into Google’s search engine over a given period of time. You can use it to identify trends and changes in the use of particular keywords over time or to explore geographic differences in keyword use to gain a better understanding of the words your customers use when talking about your products. This video gives a short demo of how it works.
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"I've been working in digital marketing for more than 20 years now, both running campaigns for myself and my own businesses as well as working on behalf of clients. I particularly enjoy helping clients learn how to take control of different aspects of their digital marketing themselves, making the best use of the tools that are available to them and getting them out from under reliance on developers and agencies to do things for them, empowering them to do these things themselves."