AI is transforming how marketers plan, create and communicate — from writing blog posts and crafting social media content to analysing results and automating everyday tasks. Whether you’re managing multiple channels, writing for clients, or simply trying to do more with less, AI can be your secret weapon to boost creativity, save time, and deliver better results.
This webinar is designed for marketers of all levels — especially busy professionals who want to explore how AI can fit into their daily work. You don’t need to be technical or have any prior experience with ChatGPT, Claude or other AI tools. By the end of the session, you’ll know exactly how to start using AI confidently and effectively to enhance every part of your marketing.
Used well, AI can help you generate content ideas, write blogs and emails, optimise your SEO, repurpose transcripts and videos into new content, automate routine tasks and uncover insights from your data — giving you back valuable time to focus on creativity and strategy.
What you’ll learn
In just one hour we will cover:
AI basics made simple: Understand what AI actually means for marketers, how tools like ChatGPT and Claude work, and how AI is already built into the platforms you use every day.
Creating content with AI: Discover how to use AI to generate blog posts, social media captions, ad copy and email campaigns — and how to repurpose existing materials such as call transcripts or video recordings into new marketing content.
Smarter SEO: Learn how to use AI to identify keywords, write meta titles and descriptions, and improve your landing page copy for readability and search performance.
AI in your favourite tools: Explore built-in AI features within WordPress, SocialPilot, Canva and more — plus how to connect these tools for even greater efficiency.
Beyond content: See how AI can support your wider marketing activity — analysing data, summarising reports, generating campaign ideas, and automating repetitive tasks.
Pitfalls and limitations: Understand the drawbacks of using AI — from inaccurate information to brand voice drift — and learn how to use these tools responsibly and effectively.
Q&A: Time for your questions and live discussion at the end of the session.
Who should attend?
- Marketers looking for smarter ways to work.
- Business owners or entrepreneurs juggling marketing tasks.
- Social media managers, content creators and brand strategists.
- Anyone curious about how AI can revolutionise their workflow
What do I get once I’ve booked onto this webinar?
If you book onto the live version then we’ll send you a personalised link to the webinar enabling you to access it as it runs. The webinar will run for a full hour with additional time for questions at the end of the hour. Everyone who has registered onto the webinar will get access to the on demand version after the session, which includes a recording of the session including all the content and the Q&A as well as a downloadable copy of the slides. We update the recording each time we run the webinar so you’ll always have access to the most up to date version. If you’ve booked onto the on demand only version then you’ll automatically be enrolled to access the webinar via our learning platform.
Find out more
Our frequently asked questions page answers the questions about webinars that we are most commonly asked. If you don’t find the answer to your question there or would like to talk about whether the content of the webinar is right for you then get in touch for a chat.
