Getting started with Google Ads


Are you ready to take your business to new heights with Google Ads? Join our one-hour webinar, Getting started with Google Ads, where we will demystify the world of online advertising and empower you to create successful campaigns.

In this comprehensive session, we’ll cover everything from setting up your Google Ads account to crafting compelling ad copy and optimising your budget for maximum impact. Whether you’re a small business owner or a marketing professional, this webinar is designed to equip you with the essential knowledge and skills needed to navigate the Google Ads platform effectively.

  • What is Google Ads?
    • Overview of the Google Ads platform
    • Benefits of using Google Ads for businesses
  • Setting up and configuring your Google Ads accountt
    • Understanding account settings and preferences
    • Tips for choosing the right campaign type for your goals
  • Creating your first campaign
    • Overview of campaign structure and components
    • Setting campaign goals and objectives
    • Walkthrough of creating your first campaign
    • Writing compelling copy for your ads
  • Keyword research and ad groups
    • Importance of keyword research in Google Ads
    • Creating relevant ad groups
    • Tips for selecting effective keywords
  • How bidding works in Google Ads
    • Understanding budgeting options in Google Ads
    • Introduction to bidding strategies
    • Tips for optimizing your budget and bids
  • Tracking what’s working and what isn’t
    • Importance of tracking and analytics in Google Ads
    • Key performance metrics to monitor
  • Q&A session

Who should book onto this webinar?

This webinar is aimed at any small business or organisation that wants to make more effective use of Google Ads as part of their marketing strategy and to generate more sales for their business. You may already have a Google Ads account but not be making much practical use of it, or you may be starting completely from scratch.

What do I get once I’ve booked onto this webinar?

If you book onto the live version then we’ll send you a personalised link to the webinar enabling you to access it as it runs. The webinar will run for a full hour with additional time for questions at the end of the hour. Everyone who has registered onto the live webinar will also get access to the on demand version after the session, which includes a recording of the session including all the content and the Q&A as well as a downloadable copy of the slides. We update the recording each time we run the webinar so you’ll always have access to the most up to date version. If you’ve booked onto the on demand only version then you’ll automatically be enrolled to access the webinar via our learning platform.

Find out more

Our frequently asked questions page answers the questions about webinars that we are most commonly asked. If you don’t find the answer to your question there or would like to talk about whether the content of the webinar is right for you then get in touch for a chat.



Live webinar, On demand webinar

Getting started with Google Ads
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