Introduction to digital marketing for small businesses


The range of digital marketing tools on offer these days can be overwhelming. It’s easy to find yourself paralysed into indecision, not sure which options are the best for you, or where best to focus limited resources. If that sounds familiar then this webinar is for you.This free webinar is a ‘back to basics’ look at digital marketing specifically aimed at small businesses who want to better understand how to use digital marketing to find new clients whilst building better relationships with existing customers.

Our focus is on small businesses who need to make sure they get the biggest bang for their marketing buck. You can’t afford to do everything so how do you decide where to focus? Book your free place on this webinar now and we’ll help you answer this and other common marketing questions.

In just one hour we’ll cover:-

  • What is digital marketing?
    • Understanding the core concepts and how marketing helps you grow your business
  • The elements of the digital marketing mix
    • Understanding the tools that are available to you as a part of your digital marketing strategy
    • Brief overview of the pros and cons of core digital marketing tools
  • Building a marketing strategy for your business
    • What are you trying to achieve? How to set effective marketing objectives for your business.
    • How to decide where to focus your efforts – choosing between the available digital marketing tools and focusing on the ones that are most relevant to your business
    • Documenting your marketing plan and keeping on track
  • Understanding what’s working and what isn’t
    • What are the key metrics that will tell you if your marketing strategy is working?
    • How to measure the success of your marketing activities and use that knowledge to refine your marketing strategy so you’re doing more things that work and fewer things that don’t
  • Marketing ideas for budgets of all sizes
    • How much should you be spending on marketing?
    • How to get results with a minimal budget (or even with zero budget!)
    • What tools is it worth spending money on and what could you be doing for free?
  • Questions / discussion

Who should attend?

This webinar is aimed at anyone who wants to understand more about the range of digital marketing tools available and how to most effectively use them to grow their business. The content will be relevant to any size of business but our focus will be on advice for smaller businesses comprised of either one person alone or a small team of people.

What do I get once I’ve booked onto this webinar?

If you book onto the live version then we’ll send you a personalised link to the webinar enabling you to access it as it runs. The webinar will run for a full hour with additional time for questions at the end of the hour. Everyone who has registered onto the live webinar will also get access to the on demand version after the session, which includes a recording of the session including all the content and the Q&A as well as a downloadable copy of the slides. We update the recording each time we run the webinar so you’ll always have access to the most up to date version. If you’ve booked onto the on demand only version then you’ll automatically be enrolled to access the webinar via our learning platform.

Find out more

Our frequently asked questions page answers the questions about webinars that we are most commonly asked. If you don’t find the answer to your question there or would like to talk about whether the content of the webinar is right for you then get in touch for a chat.

What previous attendees say about this webinar

Helen Tilley
Helen Tilley

Another brilliant webinar: specifically 'Intro to Digital Marketing', so much useful information, tips and hints. I'm so pleased you record for participants too, so I can go back to things I missed! This is normally a lot as I get so inspired to go off on tangents to look into all the useful things! Or it triggers me to think of other considerations for my business. For someone who can be a bit overwhelmed by the enormity of the digital world, Awesome Tech Training help make things much simpler and easy to understand and apply, particularly as a small and start up business. Many thanks and I look forward to upcoming webinars!

Rebecca Robayo
Rebecca Robayo

I attended a free webinar on an overview of digital marketing that was informative and concise. Nothing was touched on too deeply, which was perfect for me as I'm a beginner. It allowed me to become aware of all the options that are available, and then links were shared so that I can follow up on any part I want more information about. Well run. I will definitely attend more of their webinars.

Ellie Homer
Ellie Homer

Really enjoyed the free webinar on Digital Marketing that Awesome Tech training conducted, it was incredibly informative and they took time to answer all questions. Very useful for small businesses and would definitely recommend!

Phil Richardson (YellowMelen)
Phil Richardson (YellowMelen)

Great webinar, learnt a lot and made me question my business more. Really nice people with good ideas. Will sign up for more things.

Liezl de Wouters d'Oplinter
Liezl de Wouters d'Oplinter

Attended a free webinar with them and WOW! I learnt so many valuable things that is not normally the case with free sessions. Really informative with high quality actions and suggestions with a lot of free resources as well. Will definitely keep a look out for other events from them.


I really enjoyed the webinar on marketing strategy for SME. Very useful and informative session. Looking forward to attending many more with Awesome tech training. Thanks Chitra

Mark Ford
Mark Ford

Very useful hour spent with Awesome Tech Training on their Introduction Digital Marketing Webinar. In an hour they managed to demystify a whole lot of stuff that other people make sound so complicated for non-specialists like me!

Andrew Bowles Barrett
Andrew Bowles Barrett

Joined a free webinar on digital marketing for small businesses and it was brilliant. A lot of information in one hour, but all very easy to take in and well presented. I'm now looking at their other training webinars.

Athena H
Athena H

What a brilliant and knowledgeable team. I recently attended the ' Introduction to digital marketing' webinar and I must say I was filled with knowledge and practical/actionable insight. The webinar was clear and concise and I appreciated the ability to ask questions (in text format) during the webinar. I also attended a 30 min one on one session with Lorna who was very attentive and helpful. Overall I highly recommend ATT, whether you're a total beginner in the field of marketing, want some advice or just looking for a little refresher!


Live webinar, On demand webinar

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