Introduction to Google Analytics using GA4
June 28, 2023 @ 1:00 pm – 2:00 pm BST
Join us for this one hour training webinar and discover how you can use Google Analytics 4 to understand how well your website is performing.
Learn the basics of Google Analytics 4 and discover its features and benefits for your business. Whether you’re completely new to Google Analytics or you’re struggling with the move to GA4, we’ve got you covered. Perfect for beginners, this one hour webinar guides you through the fundamentals of Google Analytics, with a focus on the elements of GA4 that are most useful for small businesses.
What you will learn during this Google Analytics tutorial
- How to install Google Analytics on your website
- The key differences between Universal Analytics and Google Analytics 4
- How to structure your Google Analytics 4 account and properties correctly
- Get familiar with Google Analytics 4’s user interface and learn how to navigate through its features easily
- Understand how GA4 helps you to track users’ behaviour and measure the effectiveness of your marketing campaigns
- An overview of the key metrics in GA4
- Where are your site visitors coming from?
- Which of your marketing activities generates the most traffic to your website?
- How engaged are visitors to your site?
- What devices are they using to access your site?
- Which pages are they visiting and how long are they spending on them?
- Understanding events and conversions in GA4
- Tracking how well your website converts visitors into customers
- Questions / discussion
Who should attend?
This webinar is suitable for anyone wants to learn more about how to understand and improve the performance of their website as a marketing tool. It will be useful either to people who have never used Google Analytics before, or those who have been using Google Universal Analytics and would like to understand how to transition to Google Analytics 4.
What previous attendees say
What do I get once I’ve booked onto this webinar?
Once you’ve booked your place we’ll send you a personalised link to the webinar enabling you to access it live. The webinar will run for a full hour with additional time for questions at the end of the hour. Everyone who has registered onto the webinar will get a recording of the session including all the content and the Q&A as well as a downloadable copy of the slides. We update the recording each time we run the webinar so you’ll always have access to the most up to date version.
Places on this webinar are limited so book now to secure yours.
Select the number of tickets that you would like and then click ‘get tickets’ to place your order.
Booking process
After your booking you will receive an email confirming your order with your receipt. You will also receive an email with your personal access link to join the live webinar session. This can take up to 24 hours. A reminder of this access link will be sent 24 hours before the session begins. This contains your own personal log in and password and cannot be shared.
Other dates and on demand access to this webinar
If this date does not suit you, you can have a look at other dates on which we’re running this webinar here. If none of these dates suit or we don’t have another live version of this webinar scheduled currently and you’d like access to the content now you can access the on demand version of this webinar here. The on demand version includes a full recording of the webinar as delivered live as well as a downloadable copy of the slides from the webinar.