Introduction to Google Analytics 4


Join us for this one hour training webinar and discover how you can use Google Analytics 4 to understand how well your website is performing. Without Learn the basics of Google Analytics 4 and discover its features and benefits for your business. Whether you’re completely new to Google Analytics or you’re struggling with getting the most out of your set up, we can help. Perfect for beginners, this one hour webinar guides you through the fundamentals of Google Analytics, with a focus on the elements of GA4 that are most useful for small businesses.

What you will learn during this Google Analytics tutorial

  • How to install Google Analytics on your website
  • How to structure your Google Analytics 4 account and properties correctly
  • Get familiar with Google Analytics 4’s user interface and learn how to navigate through its features easily
  • Understand how GA4 helps you to track users’ behaviour and measure the effectiveness of your marketing campaigns
  • An overview of the key metrics in GA4
    • Where are your site visitors coming from?
    • Which of your marketing activities generates the most traffic to your website?
    • How engaged are visitors to your site?
    • What devices are they using to access your site?
    • Which pages are they visiting and how long are they spending on them?
    • Understanding events and conversions in GA4
    • Tracking how well your website converts visitors into customers
  • Questions / discussion

Who should attend?

This webinar is suitable for anyone wants to learn more about how to understand and improve the performance of their website as a marketing tool. It will be useful either to people who have never used Google Analytics before, or those who have been using Google Universal Analytics and would like to understand how to transition to Google Analytics 4.

What do I get once I’ve booked onto this webinar?

If you book onto the live version then we’ll send you a personalised link to the webinar enabling you to access it as it runs. The webinar will run for a full hour with additional time for questions at the end of the hour.

Everyone who has registered onto the live webinar will also get access to the on demand version after the session, which includes a recording of the session including all the content and the Q&A as well as a downloadable copy of the slides. We update the recording each time we run the webinar so you’ll always have access to the most up to date version.

The on demand version also includes 9 bite sized bonus videos, giving you an additional hour of content broken down into individual videos covering the areas we’re most commonly asked about (and we add to this list all the time so your lifetime access to the course means you’ll get any new videos as they’re added too0.

  • How to filter out internal site traffic in GA4
  • How to add a new user to your GA4 account or property
  • How to set up custom audiences in GA4
  • How to set up a content group in GA4
  • How to add a filter to a GA4 report
  • How to add a comparison to a GA4 report
  • How to customise individual GA4 reports
  • How to customise the reports snapshot in GA4
  • An overview of the reports library in GA4

If you’ve booked onto the on demand only version then you’ll automatically be enrolled to access the webinar via our learning platform and be able to access all this content immediately.

What previous attendees say about this webinar

Andrew Merryweather
Andrew Merryweather

I have done several of the short courses and more recently a more indepth one on GA4. The courses are ideal for those who want to have a look at controllling things themselves, they do not need you to have masses of previous knowledge and they are great for giving you the confidence to takes things on in house rather than out sourcing. I have also spoken to them on the 'phone and had one to one meetings and they have always given sound advice and are all very approachable and lovely to talk to. I would strongly recommend using them.

Richard Furber
Richard Furber

Today I've completed the Google Analytics 1 hr course. I think it was excellent and gave me the overview I needed to be able to monitor my website myself. I thought Rachel, Lorna and Steve came across very well - and everything was well explained with time for a Q&A at the end.

Lisha Mhlanga
Lisha Mhlanga

Thank you, the training amazing, lots of info shared and this will definitely help me configure and make use of google analytics. All the 3 webinars that I attended were relevant and useful and will definitely use what I learnt . Loved the webinars, the trainers were very knowledgeable and helpful in all the sessions.

Find out more

Our frequently asked questions page answers the questions about webinars that we are most commonly asked. If you don’t find the answer to your question there or would like to talk about whether the content of the webinar is right for you then get in touch for a chat.


Live webinar, On demand webinar

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Introduction to Google Analytics 4
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