Using Google Business Profile to boost your local SEO


Sign up for this one hour training webinar to learn how to make effective use of Google Business Profile (formerly known as Google My Business) within your small business.

Google Business Profile is an essential tool for any business that wants to get more visibility in local search. Google Business Profile listings appear prominently in local search results and on Google Maps. When someone searches for a specific type of business or service in a particular location, having an optimised Google Business Profile increases the chances of your business appearing in the top results. Optimising your Google Business Profile can help your business show up in the “Local Pack” or “3-Pack” of search results, which can be a game-changer for local businesses.

With the increasing use of mobile devices, Google Business Profile listings are often the first point of contact for users searching for local businesses on their phones. Having an optimised profile ensures you capture these potential customers. Many businesses, especially smaller ones, do not take full advantage of Google Business Profile. By optimising and actively managing your profile, you can gain a competitive edge in your local market.

In this webinar we’ll go through the basics of getting your organisation set up on Google Business Profile and how to use its key features to grow your business.

What you will learn

  • Why Google Business Profile matters
    • Understanding the significance of local search
    • How Google Business Profile impacts your online presence
  • Setting up a Google Business Profile for your business
    • Step-by-step guide to creating a new profile or claiming an existing one
    • Tips for completing your profile comprehensively
    • Best practices for writing a compelling business description
    • Adding accurate contact information, including NAP consistency
    • Uploading high-quality photos and videos
    • Showcasing your products or services effectively
    • Branding guidelines for consistency
  • The role of Google Business Profile in improving your local SEO
    • The relationship between Google Business Profile and Google Maps
    • How does Google decide which local businesses to feature?
    • Tips for improving your local search ranking
    • Leveraging the “3-Pack” to your advantage
  • Effective use of Google reviews
    • The importance of customer reviews
    • Strategies for generating and managing reviews
    • How to respond to reviews, both positive and negative
  • Advanced Strategies and Features
    • Product listings and online ordering
    • Leveraging Google Q&A and Messaging
    • Posting your news and events on your Google Business Profile
  • Questions

Who should book onto this webinar?

This webinar is aimed at any small business or organisation that wants to make more effective use of Google Business Profile as part of their marketing strategy. You may already have a Google Business Profile but not be making much practical use of it, or perhaps you’re considering setting one up from scratch and want some advice on best practice in order to enhance your local SEO.

What do I get once I’ve booked onto this webinar?

If you book onto the live version then we’ll send you a personalised link to the webinar enabling you to access it as it runs. The webinar will run for a full hour with additional time for questions at the end of the hour. Everyone who has registered onto the live webinar will also get access to the on demand version after the session, which includes a recording of the session including all the content and the Q&A as well as a downloadable copy of the slides. We update the recording each time we run the webinar so you’ll always have access to the most up to date version. If you’ve booked onto the on demand only version then you’ll automatically be enrolled to access the webinar via our learning platform.

Find out more

Our frequently asked questions page answers the questions about webinars that we are most commonly asked. If you don’t find the answer to your question there or would like to talk about whether the content of the webinar is right for you then get in touch for a chat.


Live webinar, On demand webinar

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Using Google Business Profile to boost your local SEO
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