Google Business Profile (previously known as Google My Business) is an essential tool for any business that wants to improve its web presence in general and local search engine optimisation in particular. In this webinar we’ll go through the basics of getting your organisation set up on Google Business Profile and how to use its key features to grow your business.
What you will learn
- What is Google Business Profile?
- Setting up a Google Business Profile for your business
- Claiming your business
- Verifying your account
- Controlling what information Google shows about your business
- What makes an effective Google Business Profile?
- The role of Google Business Profile in improving your local SEO
- The relationship between Google Business Profile and Google Maps
- How does Google decide which local businesses to feature?
- Leveraging the features of Google Business Profile to drive more traffic to your website
- Effective use of Google reviews
- Encouraging customers to write reviews
- Replying to reviews
- Posting your news and events on your Google Business Profile
- Questions
Who should book onto this webinar?
This webinar is aimed at any small business or organisation that wants to make more effective use of Google Business Profile as part of their marketing strategy. You may already have a Google Business Profile but not be making much practical use of it, or perhaps you’re considering setting one up from scratch and want some advice on best practice in order to enhance your local SEO.
Below is a list of the next dates on which we’re running this webinar live.