Search Engine Optimisation Archives - Awesome Tech Training

What is Google’s ‘helpful content’ update and how will it affect your website?

In 2022 Google started rolling out its so-called helpful content update. This is a change to its search algorithm which is designed to weed out content that appears only to have been written for the purpose of targeting search engines and to prioritise content that is most likely to be genuinely useful to real humans. Its aim is to reward good quality content and […]

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Sep 27 2023

17 ideas for blog post topics

Blogs generally have two purposes. One is to present your expertise to people who are visiting your website and checking you out to see if they like the look of you. These people could have found your website in any way. The other is for search engine optimisation where your blogs (and other content on your site) are specifically designed to attract traffic to

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Sep 29 2022

How to set up a Google My Business / Google Business Profile

We have written elsewhere about what Google My Business / Google Business Profile is and why every business that has any kind of local presence should have a Google Business Profile. In summary, anyone can set up a free Google Business Profile for your business. It doesn’t have to be you. In order to be able to edit and manage that profile you need

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Feb 25 2022

What is Google Business Profile and why is it important?

Google My Business (now called Google Business Profile) enables you to list your business on Google Maps and in local search results for free. You can display important information about your business, including the opening/closing times, upcoming events, contact details, and link to your website.

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Feb 25 2022

Google core web vitals update – how Google is changing the way it ranks pages in May and what this means for your website

The way in which google ranks individual pages in its search will be changing in May. In this blog post we’ll outline what the main changes are and talk about what this might mean for your website. The algorithm that Google uses to rank pages changes and updates all the time so the fact that Google has announced this change in advance tells us

Google core web vitals update – how Google is changing the way it ranks pages in May and what this means for your website Read More »

Apr 6 2021

Optimising your images and adding alt text in WordPress

In this video we will show you how to optimise your images in WordPress, making it easier for Google to understand what your page is about as well as making your website more accessible to visually impaired people who may be using screen readers to navigate your site. We will look at the importance of:- The image file name The alt text The image

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Jun 28 2020

Using Google Trends to research search terms and keywords used in your market

Google Trends is a free service that enables you to research how often particular search terms in which you’re interested are entered into Google’s search engine over a given period of time. You can use it to identify trends and changes in the use of particular keywords over time or to explore geographic differences in keyword use to gain a better understanding of the words

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Jun 28 2020

Creating a site map using the Yoast SEO plugin and submitting it to Google Search Console

In this video we will show you how to use the popular Yoast SEO plugin for WordPress to generate an .xml site map for your website which you can then submit to Google via its Search Console tool.

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submitting a site map via google search console

Jun 1 2020

Using the Yoast SEO plugin to add meta titles and meta descriptions to your WordPress site

Meta titles and meta descriptions appear below your web address when your site is displayed in Google’s search results. This video shows you how to use the Yoast SEO WordPress plugin to tailor these for each page on your site.

Using the Yoast SEO plugin to add meta titles and meta descriptions to your WordPress site Read More »

Feb 17 2020

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