Feel more confident about your SEO — and take control of your online visibility
Most small businesses know that SEO is important — but it’s often made to seem more complex or mysterious than it really is.
In this practical one-hour webinar, we’ll cut through the jargon and show you what you really need to know to start improving your search engine ranking. Whether you’re planning to do it yourself or just want to better understand what SEO companies are offering, this session will give you the clarity and confidence you need.
What you’ll learn
We’ll walk you through how Google ranks websites and what that means in real terms for your business. You’ll come away understanding:
- How Google Search works and what it’s looking for
- The importance of content quality, relevance and context
- The key technical checks to keep your site running well
- Why mobile-friendliness, fast loading speeds and secure connections matter
- The basics of on-page SEO, including meta titles, descriptions and image optimisation
- How to write content that search engines (and customers) will love
- Tools like Google Search Console and Yoast — made simple
- What “thin content” is and why it holds your site back
- How to encourage more people to click on your links in search results
👥 Who is this webinar for?
This session is perfect for any small business owner, freelancer or team member who wants to:
- Understand how Google decides where your website ranks
- Take practical steps to improve SEO in-house
- Outsource SEO more effectively by knowing what to ask for
- Feel less overwhelmed and more in control
No technical background required — we explain everything in plain English and focus on what actually works
🎁 What you get when you book
Your booking includes:
- A one-hour live training session with additional time for Q&A
- Access to the on-demand version after the session, including a full recording and downloadable slides
- A set of bonus materials with step-by-step video guides and tools you can use right away, including:
- Adding alt text and optimising images in WordPress
- Using the Yoast plugin for meta titles and descriptions
- Creating and submitting a sitemap
- Setting up Google Analytics and Search Console
- Using Google Trends to research keywords
- Understanding core web vitals
- Our complete SEO checklist
Everything’s included in the price — no upsells, no add-ons.
Find out more
Our frequently asked questions page answers the questions about webinars that we are most commonly asked. If you don’t find the answer to your question there or would like to talk about whether the content of the webinar is right for you then get in touch for a chat.
What previous attendees say about this webinar
Brilliant SEO webinar. Really informative and lots of great tips. Lorna was a really knowledgeable and polished presenter.
Excellent, clear, concise and relevant SEO training. Would recommend.
I've just attended Awesome Tech Training's Basics of SEO for small businesses - an hour of very useful information which gave me more confidence in managing the SEO for our site ourselves. I would definitely recommend as they also give you useful links and tips.
The SEO for small business training was easy to understand and broke down the various parts involved into bite size pieces Since attending it has given me so much to think about (in a good way) and suddenly doesn't seem as scary as it did. Everyone had always said that data was king, but I had no idea where to find it, how to understand it and then use it. Now I have an idea where I can get data from (without having to pay someone) and how to use and understand it, again without having to pay someone (who probably doesn't understand my products or industry) to do it for me. Would highly recommend it was great value for money. Kirstie - CJS Display
Fantastic session on the basics of SEO. This session has already taught me more than I knew on how I can boost my site on Google. Thank you guys, looking forward to more sessions around Google in future.
Really interesting SEO course with lots of free resources. Very helpful as someone who is new to this
Completed the SEO Webinar. which I found to be very informative and easy to follow especially as a non-technical person. I thought it was pitched at the right level of detail and liked that links to further resources were provided if we want to find out more about a particular aspect. It was really helpful that you can watch live or via a recording and you get copies of the slides for making notes
I attended the SEO online webinar, the most valuable hour I have spent since I started out 18 months ago!
