Basics of search engine optimisation for small businesses


Book your place on this training webinar to learn more about the basics of search engine optimisation (SEO) for small businesses.

Most small businesses are approached regularly by companies offering to help you appear higher in Google’s search results. Often they present SEO as a highly complex, technical process that requires a great deal of specialist knowledge, but in fact there are simple steps you can take to significantly improve the search ranking of your site yourself. Even if you decide not to do the work yourself, it’s useful to have an understanding of how SEO works when you’re dealing with SEO companies.

Sign up for this webinar and in just one hour we’ll give you an overview of how Google determines the rankings for sites and how you can use that understanding to improve the search performance of your own site.

What you will learn on this webinar

  • How Google search works and what Google looks for when deciding how to rank the pages on your website
  • Why your content needs to have quality, relevance and context and the importance of understanding what your customers are searching for
  • An overview of technical SEO
    • Why it’s important that your site runs quickly
    • The critical role of mobile friendliness
    • Checking your site for broken links
    • Running on HTTPS rather than HTTP
    • The benefit of a strong network of internal links on your site
    • Why it’s important to update your site regularly
  • On page SEO
    • Understanding how search engines read the pages on your site
    • Creating content that search engines will understand
    • What is ‘thin content’ and why should you avoid it?
    • Optimising your images for Google
  • Encouraging people to click through from Google search to your site
    • What are meta titles and meta descriptions and why do they matter?
    • Using the Yoast SEO plugin to edit meta titles and meta descriptions

Who should book onto this webinar?

This webinar is aimed at any small business or organisation that wants to better understand how Google Search works and what simple steps they can take themselves to improve the performance of their site on Google.

What do I get once I’ve booked onto this webinar?

If you book onto the live version then we’ll send you a personalised link to the webinar enabling you to access it as it runs. The webinar will run for a full hour with additional time for questions at the end of the hour. Everyone who has registered onto the live webinar will also get access to the on demand version after the session, which includes a recording of the session including all the content and the Q&A as well as a downloadable copy of the slides. We update the recording each time we run the webinar so you’ll always have access to the most up to date version. If you’ve booked onto the on demand only version then you’ll automatically be enrolled to access the webinar via our learning platform.

Find out more

Our frequently asked questions page answers the questions about webinars that we are most commonly asked. If you don’t find the answer to your question there or would like to talk about whether the content of the webinar is right for you then get in touch for a chat.

What previous attendees say about this webinar

Mrs B
Mrs B

Completed the SEO Webinar. which I found to be very informative and easy to follow especially as a non-technical person. I thought it was pitched at the right level of detail and liked that links to further resources were provided if we want to find out more about a particular aspect. It was really helpful that you can watch live or via a recording and you get copies of the slides for making notes

Sarah Smith
Sarah Smith

Brilliant SEO webinar. Really informative and lots of great tips. Lorna was a really knowledgeable and polished presenter.

Stef Emiljanowicz
Stef Emiljanowicz

Excellent, clear, concise and relevant SEO training. Would recommend.

Adroit Services - Amazing Bathrooms
Adroit Services - Amazing Bathrooms

Really valuable SEO training today - no jargon, succinct, easy to follow and full of actionable advice. Thank you 🤩😁

Caroline Thomson
Caroline Thomson

I've just attended Awesome Tech Training's Basics of SEO for small businesses - an hour of very useful information which gave me more confidence in managing the SEO for our site ourselves. I would definitely recommend as they also give you useful links and tips.


Live webinar, On demand webinar

You may also like…

monitor screengrabBasics of search engine optimisation for small businesses
$38.10$45.72Select options
Scroll to Top