Meta Business Suite is a professional dashboard provided by Facebook / Meta which allows you to manager all of the company’s Facebook assets in one place (Ad Account, Pixel, Page, Instagram Account etc) and to add colleagues to the management of these assets via email without the requirement to befriend on Facebook them first. It’s a very good idea to have multiple people as …
How you add someone as an admin or employee to your Facebook page depends on whether your organisation has just a Facebook Page or also a Meta Business Suite account (formerly Facebook Business Manager). If you only have a Facebook page then you will need to be Facebook friends with the person you want to add before to attempt to add them. Meta Business …
How to add a new admin person to your Facebook page Read More »
Google offers a whole suite of linked products that can be used for different aspects of digital marketing. Here’s an overview of what each one does and how you might use it. Google Analytics Google Search Console Google My Business Google Ads YouTube What is Google Analytics? Google Analytics (GA) is a free web analytics tool offered by Google to help you analyse your …
What are all the different Google tools you might use for digital marketing? Read More »
Good quality content is critical when trying to attract prospects and enhance your image as experts in your field. However, creating content is time consuming and can also be expensive so it’s important that you focus your efforts on developing content that will help you achieve your goals. Generally, the goal of any piece of content is to move people along in their relationship …
One of the most useful tools Facebook offers (for marketers) is the Facebook Pixel. The Facebook Pixel is a piece of code that you place on your website allowing you track people who have interacted with your website to build targeted audiences for future adverts and retarget people who have visited specific pages on your site. It also allows you monitor how successful your …
We work with a lot of clients who create PDFs and use them as attachments in their email marketing. Sometimes whole newsletters are created in a PDF and then sent out with an almost blank email. There are so many reasons why this is inefficient and ineffective and we talk about this so often to people we decided to write it all down! Issues with …
Why sending out PDF attachments on emails as a marketing tool is a bad idea Read More »
Email marketing is an extremely useful tool and is most certainly still an effective mechanism to drive responses and sales, as we have written about before here. An opted in email list of people who have told you that they want to hear from you is one of the most valuable marketing resources that your business has, however it does take time and effort to …
How to build up a list of high quality opted in email addresses for your business Read More »
We speak to lots of businesses who are having problems with their Google My Business listing – that’s what controls whether you appear on Google Maps, how Google shows your address, what pictures are associated with your listing – all those things that appear on the right hand side of a Google search when someone searches for your business directly by name. In an …
How to claim your business’s Google My Business profile Read More »
We have written elsewhere about what Google My Business / Google Business Profile is and why every business that has any kind of local presence should have a Google Business Profile. In summary, anyone can set up a free Google Business Profile for your business. It doesn’t have to be you. In order to be able to edit and manage that profile you need …
How to set up a Google My Business / Google Business Profile Read More »
Google My Business (now called Google Business Profile) enables you to list your business on Google Maps and in local search results for free. You can display important information about your business, including the opening/closing times, upcoming events, contact details, and link to your website.
How to share LinkedIn updates from your company’s page to your personal LinkedIn profile
In this quick video we take you through the process of posting into groups on LinkedIn.
In this video we show you how to find the groups function from within LinkedIn.
The chances are that you already know about LinkedIn and have a personal profile that you use to build a network of professional contacts, stay in touch with colleagues and clients from all stages of you career and perhaps when you are looking for a new job. Most people who use LinkedIn use it in this way. They use it to market themselves. However, …
Ways to use the free features of LinkedIn to market your business Read More »
Why choose Mailchimp for your email marketing? We’ve written before about why we think email marketing is one of the most powerful and yet overlooked marketing tools for small businesses. Many small businesses plan to rely on social media promotion to gain followers and as a method of keeping people updated with news about the business. However, while social media is a vital part …
Why we recommend Mailchimp to help you manage your email marketing Read More »
Email can sometimes be a bit of an afterthought in people’s marketing strategy. In all the focus on social media, search engine optimisation, pay per click and so on it’s easy for email to be overlooked. Indeed, there are a lot of myths around email marketing – that no one ever reads emails, that emails just get deleted, that no one responds to emails …
Eight reasons why email marketing should be part of your marketing strategy Read More »
We work with a lot of small businesses who want to make sure that they’re getting the most out of their digital marketing but aren’t sure where to start. Marketing is a lot more complicated these days than it used to be (or at least it can feel that way sometimes…) and the array of different marketing channels, platforms and networks that are available …
In my previous post we talked about how to use Facebook to market your business – concentrating on the free options (with the exception of your time). This led to some questions and discussions with clients about the best way to use Facebook groups so here’s my advice on how to get the most from them. Facebook groups can be a really great way …
Facebook is a really useful tool in your armoury for promoting your business, event or products. There are a number of ways you can use Facebook and its different components – in this blog post we’ll focus on understanding what each of the different elements of Facebook are and how they can be used by businesses, with a particular emphasis on things that you …
