How to search for relevant groups to join in LinkedIn
A quick demo of how to use the search function in LinkedIn to search for relevant groups to join.
How to search for relevant groups to join in LinkedIn Read More »
Instagram glossary of terms
If you’re new to Instagram then the terminology can be confusing. Not sure of the difference between a reel and a story? We’ve put together this brief glossary of Instagram terms to help make things clearer. What is an Instagram bio? An Instagram bio is a short 150-character summary about yourself or your business, which displays to other users underneath your profile photo. Your
Instagram glossary of terms Read More »
How to search for suitable people to connect with on LinkedIn
Watch this short video for a quick guide to using the search function within LinkedIn to search for suitable people with whom you might want to connect, using LinkedIn’s various different filters to refine your search to focus on exactly the types of people that you’re interested in.
How to search for suitable people to connect with on LinkedIn Read More »
How to manage your network and import contacts in LinkedIn
When you first start using LinkedIn it’s important to start by building up your connections from your personal profile. There are some shortcuts where you can connect to some of your existing electronic address books and drag in a set of contacts to connect through, either in bulk or in small selections. The following are a few step by step instructions on how to
How to manage your network and import contacts in LinkedIn Read More »
How to add a new person as an admin to your Meta Business Suite (formerly Facebook Business Manager)
Meta Business Suite is a professional dashboard provided by Facebook / Meta which allows you to manager all of the company’s Facebook assets in one place (Ad Account, Pixel, Page, Instagram Account etc) and to add colleagues to the management of these assets via email without the requirement to befriend on Facebook them first. It’s a very good idea to have multiple people as
How to add a new admin person to your Facebook page
How you add someone as an admin or employee to your Facebook page depends on whether your organisation has just a Facebook Page or also a Meta Business Suite account (formerly Facebook Business Manager). If you only have a Facebook page then you will need to be Facebook friends with the person you want to add before to attempt to add them. Meta Business
How to add a new admin person to your Facebook page Read More »
What are all the different Google tools you might use for digital marketing?
Google offers a whole suite of linked products that can be used for different aspects of digital marketing. Here’s an overview of what each one does and how you might use it. Google Analytics Google Search Console Google My Business Google Ads YouTube What is Google Analytics? Google Analytics (GA) is a free web analytics tool offered by Google to help you analyse your
What are all the different Google tools you might use for digital marketing? Read More »
Quality content development checklist
Good quality content is critical when trying to attract prospects and enhance your image as experts in your field. However, creating content is time consuming and can also be expensive so it’s important that you focus your efforts on developing content that will help you achieve your goals. Generally, the goal of any piece of content is to move people along in their relationship
Quality content development checklist Read More »
Why you should install the Facebook Pixel
One of the most useful tools Facebook offers (for marketers) is the Facebook Pixel. The Facebook Pixel is a piece of code that you place on your website allowing you track people who have interacted with your website to build targeted audiences for future adverts and retarget people who have visited specific pages on your site. It also allows you monitor how successful your
Why you should install the Facebook Pixel Read More »
Why sending out PDF attachments on emails as a marketing tool is a bad idea
We work with a lot of clients who create PDFs and use them as attachments in their email marketing. Sometimes whole newsletters are created in a PDF and then sent out with an almost blank email. There are so many reasons why this is inefficient and ineffective and we talk about this so often to people we decided to write it all down! Issues with
Why sending out PDF attachments on emails as a marketing tool is a bad idea Read More »
How to build up a list of high quality opted in email addresses for your business
Email marketing is an extremely useful tool and is most certainly still an effective mechanism to drive responses and sales, as we have written about before here. An opted in email list of people who have told you that they want to hear from you is one of the most valuable marketing resources that your business has, however it does take time and effort to
How to build up a list of high quality opted in email addresses for your business Read More »
How to claim your business’s Google Business profile
We speak to lots of businesses who are having problems with their Google Business Profile listing – that’s what controls whether you appear on Google Maps, how Google shows your address, what pictures are associated with your listing – all those things that appear on the right hand side of a Google search when someone searches for your business directly by name. In an
How to claim your business’s Google Business profile Read More »
How to set up a Google My Business / Google Business Profile
We have written elsewhere about what Google My Business / Google Business Profile is and why every business that has any kind of local presence should have a Google Business Profile. In summary, anyone can set up a free Google Business Profile for your business. It doesn’t have to be you. In order to be able to edit and manage that profile you need
How to set up a Google My Business / Google Business Profile Read More »
What is Google Business Profile and why is it important?
Google My Business (now called Google Business Profile) enables you to list your business on Google Maps and in local search results for free. You can display important information about your business, including the opening/closing times, upcoming events, contact details, and link to your website.
What is Google Business Profile and why is it important? Read More »
How to share LinkedIn updates from your company’s page to your personal LinkedIn profile
How to share LinkedIn updates from your company’s page to your personal LinkedIn profile
How to share LinkedIn updates from your company’s page to your personal LinkedIn profile Read More »
How to post to groups in LinkedIn
In this quick video we take you through the process of posting into groups on LinkedIn.
How to post to groups in LinkedIn Read More »
Navigating to the ‘groups’ function in LinkedIn
In this video we show you how to find the groups function from within LinkedIn.
Navigating to the ‘groups’ function in LinkedIn Read More »
Ways to use the free features of LinkedIn to market your business
The chances are that you already know about LinkedIn and have a personal profile that you use to build a network of professional contacts, stay in touch with colleagues and clients from all stages of you career and perhaps when you are looking for a new job. Most people who use LinkedIn use it in this way. They use it to market themselves. However,
Ways to use the free features of LinkedIn to market your business Read More »
Why we recommend Mailchimp to help you manage your email marketing
Why choose Mailchimp for your email marketing? We’ve written before about why we think email marketing is one of the most powerful and yet overlooked marketing tools for small businesses. Many small businesses plan to rely on social media promotion to gain followers and as a method of keeping people updated with news about the business. However, while social media is a vital part
Why we recommend Mailchimp to help you manage your email marketing Read More »
Eight reasons why email marketing should be part of your marketing strategy
Email can sometimes be a bit of an afterthought in people’s marketing strategy. In all the focus on social media, search engine optimisation, pay per click and so on it’s easy for email to be overlooked. Indeed, there are a lot of myths around email marketing – that no one ever reads emails, that emails just get deleted, that no one responds to emails
Eight reasons why email marketing should be part of your marketing strategy Read More »
Reviewing the effectiveness of your digital marketing – a checklist of things to consider
We work with a lot of small businesses who want to make sure that they’re getting the most out of their digital marketing but aren’t sure where to start. Marketing is a lot more complicated these days than it used to be (or at least it can feel that way sometimes…) and the array of different marketing channels, platforms and networks that are available
Using Facebook groups to build your business
In my previous post we talked about how to use Facebook to market your business – concentrating on the free options (with the exception of your time). This led to some questions and discussions with clients about the best way to use Facebook groups so here’s my advice on how to get the most from them. Facebook groups can be a really great way
Using Facebook groups to build your business Read More »
Using Facebook to market your business – how to get the most from Facebook’s free options
Facebook is a really useful tool in your armoury for promoting your business, event or products. There are a number of ways you can use Facebook and its different components – in this blog post we’ll focus on understanding what each of the different elements of Facebook are and how they can be used by businesses, with a particular emphasis on things that you
