Our webinars cover the areas of digital marketing that small businesses tend to ask us about most regularly. They are designed to provide a thorough introduction to the topic with the emphasis on giving attendees the practical skills they need to be able to do things for themselves. No prior knowledge is assumed for any of these webinars.
Each webinar provides a full hour of content – you can ask questions during the webinar plus we stay on the line at the end for an additional Q&A session. After the webinar you’ll get a copy of the slides plus a recording to refer back to whenever you like.
Take a look at the list of topics below – if the date of the webinar you’re interested in doesn’t suit you then you can purchase the on demand version from this page too. You can also access a list of all webinars sorted by date here. Check out our frequently asked questions page for answers to the questions we’re most commonly asked about our webinars.
Digital marketing webinars
Introduction to digital marketing
The range of digital marketing tools on offer these days can be overwhelming. It’s easy to find yourself paralysed into indecision, not sure which options are the best for you, or where best to focus limited resources. If that sounds familiar then this FREE webinar is for you.
Introduction to digital marketing is also available on demand if these dates do not suit you.
Social media webinars
Introduction to Twitter
Twitter is one of the most widely used but most commonly misunderstood social networks. Used effectively, it can be an incredibly powerful tool, enabling you to identify and communicate with potential new customers as well as to build deeper relationships with your existing customers. Join us for this one hour webinar to learn how to make effective use of Twitter to market your business, organisation or community group.
Introduction to Twitter is also available on demand if these dates do not suit you.
Introduction to Facebook
Sign up for this one hour training webinar to learn how to make effective use of Facebook within your small business. Facebook continues to be the most widely used social network in the world and is often the starting point for organisations that want to harness the power of social media to communicate with existing and potential new customers.
Introduction to Facebook is also available on demand if these dates do not suit you.
Introduction to LinkedIn
Sign up for this one hour training webinar to learn how to make effective use of LinkedIn to promote your business. LinkedIn is one of the most widely used social networks for professional networking, job searching and career development but it can also be used very successfully as a marketing platform for your business.
Introduction to LinkedIn is also available on demand if these dates do not suit you.
WordPress webinars
Getting started with WordPress
This FREE webinar will give you a general introduction to WordPress. It’s aimed at people who either have an existing WordPress site that they’re not confident using it, or those who want to build a new site using WordPress and want some guidance on how to get started.
Getting started with WordPress is also available on demand if these dates do not suit you.
Taking over an existing WordPress site
Taking over the management of an established WordPress site can be a tricky business, particularly if the developers or agency responsible for building it aren’t on the scene any more. If this is you then sign up for this webinar to learn about a structured approach to getting to grips with an unfamiliar WordPress site. If this is you, then sign up for this webinar to learn about a structured approach to getting to grips with an unfamiliar WordPress site.
Taking over an existing WordPress site is also available on demand if these dates do not suit you.
Improving the security of your WordPress site
WordPress sites can be particularly vulnerable because WordPress is so widely used, so hackers put a great deal of effort into uncovering methods of breaking into them. With that in mind we’ve put together this webinar specifically focusing on how owners of WordPress sites can improve the security of their sites.
Improving the security of your WordPress site is also available on demand if these dates do not suit you.
Improving the speed and performance of your WordPress site
Making sure your site runs quickly is absolutely critical. Join us for this webinar to learn more about how to optimise the speed and performance of your WordPress site.
Improving the speed and performance of your WordPress site is also available on demand if these dates do not suit you.
Adding a shop to your WordPress site using WooCommerce
Join us for this training webinar and learn how you can quickly and easily add eCommerce functionality to your WordPress site using the popular WooCommerce plugin.
Google webinars
Basics of search engine optimisation for small businesses
Sign up for this webinar and in just one hour we’ll give you an overview of how Google determines the rankings for sites and how you can use that understanding to improve the search performance of your own site.
Basics for SEO for small businesses is also available on demand if these dates do not suit you.
Maximising the effectiveness of your local SEO using Google Business Profile
Sign up for this one hour training webinar to learn how to make effective use of Google Business Profile / Google My Business within your small business. Google Business Profile (previously known as Google My Business) is an essential tool for any business that wants to improve its web presence in general and local search engine optimisation in particular.
Maximising the effectiveness of your local SEO using Google Business Profile is also available on demand if these dates do not suit you.
Introduction to Google Analytics using GA4
Google Analytics is one of the most widely used tools for measuring website performance. Join us for this webinar during which we run through the elements of Google Analytics that are most useful for small businesses, using the new GA4 interface.
Introduction to Google Analytics using GA4 is also available on demand if these dates do not suit you.
Mailchimp webinars
Setting up an email newsletter in Mailchimp and integrating it with your website
Sign up for this one hour training webinar to learn how to set up an email newsletter in Mailchimp and integrate it with your WordPress site. One of the most effective ways of marketing your business is to set up an email newsletter that you can use to send regular updates to people who are interested in hearing from you.
Setting up an email newsletter in Mailchimp is also available on demand if these dates do not suit you.
Content marketing webinars
Implementing a successful content generation strategy for your website
A regular supply of good quality new content is vital if you want your site to perform well on Google and to attract new customers to your business, but constantly generating new content is hard work. Sign up for this webinar and learn how to get the maximum bang for your content buck.
Implementing a successful content generation strategy is also available on demand if these dates do not suit you.